Honesty, Fundraising and Local Impact
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Episode 71 begins with a shocking confession: Debra has accidentally become a criminal.After unknowingly leaving Waitrose with two unpaid peppers and a piece of ginger, she spends the weekend wrestling with her conscience and preparing to hand herself in at customer services. Will Waitrose show mercy? Tune in next week for the verdict.Meanwhile, Peter enjoys a rather more glamorous weekend, attending the Test Match at Lord's, rubbing shoulders with cricket legends, politicians, and even The Rest Is History co-host Tom Holland. Peter may have met a podcasting superstar, but thankfully he still found time for us.The conversation then turns to leadership, resilience and what to do when things aren't going your way, whether you're running a charity, leading a cricket team, or simply trying to navigate difficult times.Debra and Peter also dive into some of the big debates currently taking place in fundraising and communications. Do the images people dislike actually raise the most money? Should charities prioritise local identity or national consistency? And does presenting people with facts and evidence ever really change their minds?Along the way they discuss Childline, the National Lottery Community Fund's latest changes, the challenge of balancing local and national priorities, and why organisations sometimes spend far too much time worrying about critics who were never going to be convinced in the first place.Plus: why RNLI's communications strategy remains a masterclass in staying true to your values, regardless of who is shouting at you.Send your questions to jblazquez@dsc.org.uk or comment below for the next episode!YouTube Subscribe: YouTube.com/@DSCOnlineMore Debra Allcock TylerLinkedIn: https://www.linkedin.com/in/debra-allcock-tyler-8013214/More Peter WanlessLinkedIn: https://www.linkedin.com/in/sir-peter-wanless-b43aa372/Produced by: Directory of Social Change https://www.dsc.org.ukPodcast Producer: José Blazquez