M. Sal had his own Ecommerce store. He realized that no Canadian accountant understands US tax and virtually no one understands a Shopify business. That’s what led him to start SAL Accounting where their team now solve these problems for brands.

In This Conversation We Discuss:

• 00:00 Introduction
• 01:13 Discussing the accounting brand
• 01:34 How the guest entered the ecommerce tax niche
• 03:09 The hidden Shopify fee for international sellers
• 04:13 Do you need a US LLC: Plus plan vs sales split
• 06:36 Revenue threshold for opening a US LLC
• 08:00 Step-by-step process to set up a US LLC
• 10:22 The costly mistake of naming yourself as owner
• 12:30 Do US brands need a Canadian setup too
• 13:56 The $25,000 penalty for missing Form 5472
• 15:38 Why proper bookkeeping matters for ecommerce brands
• 17:57 How monthly books help you save on taxes
• 19:33 The risk of hiring a cheap bookkeeper
• 22:00 Where to learn more and get help
• 23:43 Returning Questions to a Fellow Host
  

Resources:

• Subscribe to Honest Ecommerce on Youtube
• CPA Tax Accounting and Bookkeeping Firm salaccounting.ca/
• Follow M. Salman salaccounting.ca/author/salmansalat00/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a patented dual pouch system that delivers unmatched comfort and support for active men.

What started as a bootstrap idea fueled by a $5,000 insurance check and a successful Kickstarter campaign in 2013 has grown into a globally recognized brand selling to customers in over 120 countries. SHEATH is the first ever Official Underwear Partner of the UFC — a milestone Robert built without taking on outside investors.

A daily meditator, lifelong student of Napoleon Hill's Think and Grow Rich, and relentless entrepreneur, Robert's story is a testament to grit, reinvention, and the power of solving a real problem the world didn't know it had.

In This Conversation We Discuss:

• 00:00 Introduction
• 01:02 What an elite underwear makes
• 01:56 The Iraq deployment origin story
• 04:20 Building the first underwear prototype
• 07:32 Sponsor: Klaviyo
• 09:47 Early prototypes and finding a manufacturer
• 15:12 Launching the first Kickstarter campaign
• 17:06 Sponsor: Intelligems
• 18:33 A botched production and near giving up
• 21:03 The second Kickstarter and revenue growth
• 22:58 Using AI to speed up product design
• 24:12 Sponsor: eFulfillment Service
• 25:58 Finding customers beyond Kickstarter
• 26:57 The comedian throw stunt
• 28:18 Sponsoring comedians and podcast hosts
• 30:43 Famous names and loyal ad partners
• 35:04 Advice for aspiring entrepreneurs
• 38:14 Where to buy underwear for legends

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Men's pouch underwear sheathunderwear.com/
• Follow Robert Patton linkedin.com/in/robert-patton-b675273b
• Schedule an intro call with one of our experts electriceye.io/connect
• Get your free demo klaviyo.com/honest
• Book a demo today at intelligems.io/
• Lower scale costs today eFulfillmentService.com/honest
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On this podcast, we talk about working on your messaging and marketing, converting your first-time buyers, narrowing your focus, and so much more!

• Rishi Rawat LinkedIn: https://www.linkedin.com/in/rawatrishi
• Rishi Rawat's Weekly Newsletter: https://www.frictionless-commerce.com/join/
• Website: https://www.frictionless-commerce.com/

Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.

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http://honestecommerce.co/