Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers.

At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She personally formulated and designed all the products in the line, which are available in 1000+ Walmart stores and CVS Beauty IRL stores. Online at Frilliance.com, Amazon.com, and in the UK at Superdrug.com.

Fiona started her career as a model and actress, appearing on Disney Channel’s GameOn and several national commercials.

In This Conversation We Discuss:

• [00:38] Intro
• [02:16] Improving skincare options for teens
• [03:13] Loving beauty products since childhood
• [04:17] Realizing product issues for sensitive skin
• [04:53] Investing in your own business & advocacy
• [05:48] Prioritizing natural ingredients and good testing
• [06:49] Sourcing reliable packaging materials
• [07:30] leveraging TikTok community for market insights
• [08:24] Relying on personal promotion initially
• [09:14] Developing a targeted influencer outreach strategy
• [09:59] Electric Eye: your true Shopify expert
• [10:55] Reflecting on early sales success
• [11:54] Handling large POs for major retailers
• [12:55] From personal promotion to influencer marketing
• [14:39] Building close relationships with influencers
• [15:30] Understanding the challenges of being a teenager
• [16:11] Navigating the complexities of retail partnerships
• [17:34] Adapting to specific requirements of retailers
• [18:19] Embracing continuous learning in entrepreneurship
• [19:17] Ignore discouragement and believe in yourself
• [21:29] Amplify your confidence with Frilliance

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Clear, confident skin begins here frilliance.com/
• Follow Fiona Frills linkedin.com/in/fionafrills/
• Schedule an intro call with one of our experts https://electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ryan C. Johnson is the mastermind behind NewRuleFX. He stands out as a seasoned videographer, filmmaker, and entrepreneur with over three decades of esteemed experience in the media realm.

His career is adorned with 18 industry accolades, recognizing his outstanding contributions to TV programs, video productions, commercials, and indie features. Since founding his company in 1991, Ryan has been a dedicated artist, shaping the landscape of TV and video production, showcasing his expertise on national television, in captivating commercials, documentaries, and through corporate and home entertainment ventures.

Notably, his creative vision came to life as the Creator, Executive Producer, and Director of the American Dragster TV series on ESPN. NewRuleFX, home to the innovative SMASHProps line of breakaway props, encapsulates Ryan's passion for craftsmanship and innovation.

His journey in the TV and film Special Effects industry has seen him construct a plethora of effects and props for many productions. Ryan's workshop is a hub of creativity, where he experiments alongside his team, with an array of materials and techniques to devise the next groundbreaking prop or effect.

This commitment to excellence and innovation is reflected in NewRuleFX's dedication to providing high-quality, specialized props that push the boundaries of what's possible in the realm of special effects with an effort towards actor safety.

In This Conversation We Discuss:

• [00:50] Intro
• [01:06] Specializing in safe performance props
• [02:08] Building a business from childhood passion
• [03:41] Starting first Ecommerce business: Smash Props
• [05:13] Attracting early customers through engagement
• [06:32] Understanding film trends & customer needs
• [07:22] Testing manufacturing needs for broader business
• [08:51] Embracing risk after relocation
• [09:43] Leveraging proximity for credibility
• [10:37] Scaling the business quickly using Shopify
• [11:53] Recommending user-friendly Ecommerce solutions
• [12:28] Electric Eye: Your true Shopify expert
• [13:25] Simplifying ecommerce with tailored platforms
• [14:29] Early successes with simple ad strategies
• [16:35] Continuously working towards success
• [17:55] Prioritizing safety and functionality
• [19:03] Becoming a trusted name in prop supplies
• [20:26] Offering versatile options for stunts
• [21:30] Specialized performance props at NewRuleFX

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Special effects props supply and breakaways newrulefx.com/
• Follow Ryan Johnson linkedin.com/in/newrule/
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kevin Lavelle is the CEO and Co-Founder of Harbor. He brings a wealth of experience from his role as the Founder and Chairman of Mizzen+Main, having invented the world’s first performance fabric dress shirt.

With a successful growth round raised from L Catterton, partnerships with world-renowned athletes like Phil Mickelson and JJ Watt, and a background in omnichannel retail, Kevin is not only a dedicated entrepreneur but also a loving husband and father of two.

In This Conversation We Discuss:

• [00:44] Intro
• [00:55] Building a secure and reliable baby monitor
• [02:24] Creating a performance-fabric dress shirt
• [03:23] Debunking "if you build it, they will come"
• [04:11] Seeking technology to enhance family life
• [05:01] The unreliability of phone apps for monitoring
• [05:54] Striving to improve early parenting years
• [06:39] Improving novel ideas into successful products
• [07:16] Validating demand through actual sales efforts
• [08:48] Generating awareness with creative marketing
• [09:41] Building customer bonds with thoughtful gestures
• [10:33] Navigating incorrect assumptions confidently
• [11:04] Electric Eye: Your true Shopify expert
• [12:01] Finding customers where they are
• [12:38] Acknowledging the flaws of initial products
• [13:14] Valuing friends' early support in business
• [14:15] Benefits of membership-based relationships
• [15:57] The cost of building quality products
• [17:56] Prioritizing innovation and customer experience
• [18:42] Marketing challenges of one vs. multiple products
• [19:36] The constant influx of new customers
• [20:59] The power of parent-to-parent endorsements
• [22:16] The evolution of influencer marketing
• [24:53] Engaging with celebrity moms and influencers
• [25:36] Acknowledging the value of wholesale partners
• [26:29] Maintaining organic audience engagement
• [27:37] Cutting through the noise with authentic content
• [28:45] Connecting with Kevin and Harbor

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Reliable baby monitoring system harbor.co/
• Follow Harbor on socials instagram.com/harborsleep/
• Follow Kevin Lavelle on LinkedIn linkedin.com/in/kevinlavelle/
• Follow Kevin Lavelle on X x.com/kevinslavelle
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!