Ten years on the radio doesn’t happen by accident, it happens when a show becomes part of the community’s weekly rhythm. We’re celebrating a decade of the George Real Estate Group on WHKP, and we’re pairing that milestone with what we love most: putting real people and real service in the spotlight through the Hometown Hero Award.

First, we share a clear-eyed Henderson County real estate market update, including recent sales momentum, current inventory, and why supply and demand still drive so many outcomes even when interest rates and everyday costs feel heavy. If you’re thinking about buying, selling, relocating to Western North Carolina, or making a move with an investment property, inherited land, commercial real estate, or a 1031 exchange, this segment gives you grounded context for smarter decisions.

Then we welcome Michael Sundberg of Hendo Today, a local content creator who’s built a meaningful platform by focusing on community-first storytelling. We talk about how his work grew out of supporting the Bounty of Bethlehem, how he approaches nonprofit video and the “hero’s journey,” and what he’s learned about social media marketing, especially the importance of hooking viewers in the first 3 to 6 seconds. Michael also gives us a preview of his upcoming Ecusta Trail documentary, digging into the history, the people who made it happen, and why the trail has become a true Hendersonville gathering place.

If this conversation sparks an idea, do us a favor: subscribe to the podcast, share this episode with a friend who loves Henderson County, and leave a quick review so more locals can find these stories.