Some renovations sell homes faster. Others just burn money.

This conversation is about knowing the difference.

Keith Raynor breaks down what actually moves the needle when preparing a home for sale—from curb appeal and trim work to lighting, neutral palettes, and strategic updates that reduce days on market. It’s a practical, boots-on-the-ground look at ROI, timing, and why “doing less, smarter” often wins.

Key Discussion Points

00:00 – First impressions and why they sell homes

01:26 – The upgrades sellers get wrong

02:11 – Exterior improvements vs. kitchens & baths

03:05 – Doors, curb appeal, and buyer psychology

04:26 – Value = price and time on market

05:22 – How today’s market changed buyer behavior

06:16 – Competing listings and standing out

06:51 – Real renovation case study

07:52 – Why neutral always wins

08:29 – Creating a clean slate for buyers

09:27 – Low-cost, high-impact updates

10:33 – Trim, paint, and overlooked details

11:41 – Lighting mistakes that hurt showings

12:41 – Making kitchens feel right

13:37 – Revive vs. Refresh vs. Full renovation

14:39 – Simple updates that move the needle

15:18 – Why footprint changes don’t pay

16:43 – When to renovate before listing

17:15 – The “roof to road” assessment

18:46 – Getting ahead of inspections

19:15 – Reducing buyer hesitation

20:20 – Relief for sellers and buyers

21:12 – Post-sale follow-ups and trust

22:14 – Keith’s path from property management

23:27 – Leaving corporate life

24:02 – Business ownership and balance

25:13 – Growing up in construction

26:53 – Craft, pride, and family roots

28:18 – Work ethic and mentorship

31:27 – Coaching, kids, and priorities

33:23 – Time management as a founder

35:11 – Scaling without sacrificing quality

36:49 – Vendors, pricing, and consistency

38:23 – Insurance and risk protection

41:38 – Renovating without selling

42:14 – Living vs. listing renovations

43:33 – Avoiding decision overload

44:49 – Simplifying stressful transitions

45:40 – Creative and custom projects

47:11 – How to connect

48:00 – Closing thoughts on value and trust

As a homeowner, agent, or investor trying to decide what’s worth fixing (and what’s not), this one will change how you think about prep work.

If this conversation helped you think differently about selling or renovating a home:

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