『His Son Inspired the Product and His Father Helped Build the Company | Elliot Greenberg』のカバーアート

His Son Inspired the Product and His Father Helped Build the Company | Elliot Greenberg

His Son Inspired the Product and His Father Helped Build the Company | Elliot Greenberg

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Natural deodorants kept failing Elliot Greenberg and his 14-year-old son. So he decided to create one that actually worked. In this episode, Kurt Luidhardt talks with the founder and CEO of Masculine Man about testing 52 formulas over an entire year and turning that frustration into an American-made men’s grooming brand now carried in more than 120 Hy-Vee stores. Elliot shares how Masculine Man rose from roughly 1,000 applicants to the final three in a Hy-Vee competition, why tremendous Amazon sales produced no profit, and what building the company taught him about sales, branding, persistence and betting on yourself. If you’re building a business or developing a physical product, this conversation reveals what it really takes to move from an idea to the retail shelf. 00:00 Why Natural Deodorants Failed Elliot and His Son 00:35 Introducing Elliot Greenberg and Masculine Man 01:26 Landing in More Than 120 Hy-Vee Stores 05:02 Building a Brand That Gets Attention 06:35 Turning Frustration Into a Business 08:14 Testing 52 Versions of the Formula 10:09 Fixing the Product After Launch 12:53 From Sales and Franchising to Entrepreneurship 14:35 Dealing With Doubt as an Entrepreneur 17:46 Why Amazon Sales Produced No Profit 22:45 Expanding the Masculine Man Product Line 26:12 Building the Company With His Father 26:59 Betting on Your Business Idea 29:00 Defining a Life Well Lived 31:28 Where to Find Masculine Man Resources Mentioned Masculine Man Essentials: https://www.masculinemanessentials.com/ Masculine Man on Amazon: https://www.amazon.com/dp/B0DCL51W5L Hy-Vee Stores: https://www.hy-vee.com/aisles-online/p/4213764/masculine-man-deo-freedom Masculine Man on Walmart: https://www.walmart.com/ip/19403823471 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices
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