Candidates aren't clicking on your carefully curated career site anymore. Instead, they’re asking ChatGPT, Gemini, and Claude what it’s really like to work at your company—and the answers might surprise you.

In this episode of Hiring On All Cylinders, host Matt Staney sits down with Duarte Mendonça, Director of Global Talent Systems and Operational Enablement at PayPal, to unpack a massive behavioral shift: the transition from Search Engine Optimization (SEO) to AI Optimization (AIO).

Duarte shares startling data on how LLMs source employer data, why third-party sites like Reddit control 40% of the narrative, and how TA leaders can structurally adjust their infrastructure to fight back.

Efficiency in recruiting isn’t just about working faster; it’s about working smarter by knowing where to let the machines take over and where to double down on human connection. In this episode, Mary Price, an enterprise talent leader with experience at LinkedIn and Apple, reveals how her teams are leveraging AI to reduce administrative burnout while driving a 32% decrease in attrition through better candidate-to-role matching.

When a company scales from 5,000 to 17,000 employees overnight, the traditional HR playbook doesn't just need an update—it needs a total transformation.

Barbara Gaillard shares how she moved TA from a purely transactional function to a "People as a Product" model that balances rapid execution with deep long-term strategy.