『Higher Ed Marketing Insider』のカバーアート

Higher Ed Marketing Insider

Higher Ed Marketing Insider

著者： Search Influence
無料で聴く

Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.


Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:

  • SEO & content strategy for higher ed
  • Paid media and enrollment marketing
  • Brand storytelling in competitive markets
  • Analytics, automation, and marketing tech
  • Trends shaping the future of higher education


If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.


🎧 Subscribe and join a community of marketing pros making an impact in higher education.

© 2026 Higher Ed Marketing Insider マーケティング マーケティング・セールス 経済学
エピソード
  • AI Is the Front Door, Humans Close the Deal: The New Higher Ed Enrollment Playbook

    AI Is the Front Door, Humans Close the Deal: The New Higher Ed Enrollment Playbook
    2026/07/16
    • AI as the new campus front door: How answer engines and AI assistants are changing student discovery (HEMI)
    • Operationalizing for AI visibility: Schema, structured program pages, and authority signals
    • Manaferra AI Index: Benchmarking your institution’s presence in AI-generated answers (Manaferra)
    • Why rankings are relics: The shift from blue links to zero-click synthesized answers
    • Personalized human outreach: Real-world lift in conversion rates from 25% to 43% (EvoLLLution)
    • Content governance and technical health: Why site audits, content pruning, and fast HTML matter for AI crawling (Stamats)
    • Authentic storytelling: Social proof, video, and student voices as trust accelerators
    • Key takeaways: Audit your AI presence, prioritize schema-rich content, pair machine discovery with human follow-up, and measure outcomes, not impressions

    Learn more about the Higher Education Marketing Institute:

    • Website: https://highereducationmarketinginstitute.com/
    • X: https://x.com/HEMInstitute
    • LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
    • YouTube: https://www.youtube.com/@HigherEducationMarketing
    続きを読む 一部表示
    21 分
  • AI Search, Human Touch: The New Higher-Ed Enrollment Playbook

    AI Search, Human Touch: The New Higher-Ed Enrollment Playbook
    2026/07/09
    • AI search has changed the front door to enrollment: Prospects now get answers from AI, not blue links. Institutions need to be the trusted, structured source AI chooses to cite.
    • Structured, machine-readable data wins citations: Clean templates, atomic facts, downloadable JSON, and consistent governance are the new SEO basics for higher ed.
    • Human touch still drives enrollment: Students want to feel known, not just targeted. Authentic outreach, one-stop advising, and timely, personalized nudges matter more than ever.
    • Email is the quiet ROI powerhouse: Segment by lifecycle and behavior, design for mobile, and integrate with SMS and social for best results.
    • Actionable tips: Become the canonical source for your programs, audit your content for AI readiness, combine AI concierges with human advisors, and measure by enrollment outcomes—not vanity metrics.
    • Sources: Higher Education Marketing Institute, evolllution.com, Hannon Hill, Diana Salazar (Lead Nurturing for Higher Education with Email Marketing / HEM), and others cited in the episode.

    Learn more about the Higher Education Marketing Institute:

    • Website: https://highereducationmarketinginstitute.com/
    • X: https://x.com/HEMInstitute
    • LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
    • YouTube: https://www.youtube.com/@HigherEducationMarketing
    続きを読む 一部表示
    27 分
  • AI Answers, ChatGPT Ads, and Frictionless Enrollment: The New Higher Ed Marketing Playbook

    AI Answers, ChatGPT Ads, and Frictionless Enrollment: The New Higher Ed Marketing Playbook
    2026/07/02
    • AI answer engines now set the first impression for most prospective students—long before they reach your homepage. (Source: Higher Education Marketing Institute)
    • Canonical, machine-readable content is essential for being cited by AI and winning the discovery moment. (Source: HEMI)
    • ChatGPT Ads are an emerging channel for reaching graduate, adult, and online audiences at high intent moments. (Source: Carnegie, HEMI)
    • Frictionless enrollment means answering cost, outcomes, and next steps early—using clear CTAs and multiple conversion paths. (Source: HEMI, HEM)
    • Measurement must shift from vanity metrics to cost per enrolled student (CPE) and qualified demand. (Source: HEMI)
    • Radical tuition transparency and metro-market pricing may lift conversion more than incremental scholarships. (Source: HEMI, HEM)
    • Combining agentic AI with human advisors enables 24/7 support and faster decisions, but human oversight keeps trust and nuance. (Source: HEMI)
    • Start by auditing program pages for machine readability, piloting ChatGPT Ads, and rewriting enrollment flows to cut friction. (Source: HEMI)

    Learn more about the Higher Education Marketing Institute:

    • Website: https://highereducationmarketinginstitute.com/
    • X: https://x.com/HEMInstitute
    • LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
    • YouTube: https://www.youtube.com/@HigherEducationMarketing
    続きを読む 一部表示
    24 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません