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What sport did you letter in during high school… and why wasn’t it racing? 😄

In this episode, Bill sits down with Jonathan Eckelberg to talk about one of the most promising “future of grassroots racing” stories out there: the High School Racing Association (HSRA). It's a program that helps high school students get involved in local short track racing, build real-world skills, and (in some schools) earn official recognition like letters and jackets.

Jonathan’s racing roots run deep; he grew up at La Crosse Fairgrounds Speedway watching his dad race, jumped into the Hornet division as soon as he was old enough, and went on to race for 17 seasons, including years in pro late models (with some legendary post-race Pabst stories along the way). Eventually, life priorities changed and he hung up the helmet...right as he stepped into a new role that keeps him in the sport: HSRA Series Director.

From there, the conversation gets into what HSRA really is and why it matters:

• Why racing can be a perfect fit for students who don’t connect with traditional stick-and-ball sports
• How HSRA mixes hands-on automotive work with STEM, marketing, communication, and teamwork
• Why tracks are getting involved (and why it’s urgent as the average pit/stand age climbs)
• How HSRA reaches schools through auto programs, tech ed, and athletics/activity directors
• The biggest barriers for new families (cost, tools, storage, truck/trailer) and how the program helps connect them with resources and mentors
• What “success” looks like when HSRA students graduate out and move up into other divisions

Jonathan also shares what he’s most proud of: watching brand-new families enter motorsports for the first time, then build confidence, community, and a pathway that can stick with them for life.

Learn more about HSRA here: https://highschoolracing.org/

Question for you: If your high school offered racing as a sport, would you have joined as a driver, crew, media/marketing, or sponsor-hunter?

Want faster laps and fewer headaches at the track? Atomic Autosports helps grassroots racers go from “I hope this works” to “I know this works.”

From alignment and suspension tuning to track-day prep, Atomic Autosports is here to help you drive smarter, safer, and quicker. If you’re ready to stop guessing and start progressing, learn more at atomicautosports.http://www.atomicautosports.comcom

If you’re serious about getting faster, start at AtomicAutosports.com where you can find guides, information, and even connect with us to make sure that your motorsports journey stays on track.

You know me as the host of Late To Grid, but my biggest shift wasn't on the track, it was leaving corporate life to own a Rad Air location. It gave me the freedom to turn my passion for cars into a career and actually get to the track more often. Ready to own your future? Visit radairfranchise.com and let’s get you living life in the fast lane.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.