What happens when you sit down with someone who has been both a trusted client and collaborator for more than two decades?

Jennifer Lenter, Founder of Soundtrack Consulting sits down with host Natalie Benamou and together they explore the importance of trust being at the heart of all communication strategy. This conversation is both personal and deeply meaningful for host Natalie Benamou as Jennifer as they collaborated on very large trade show projects together and Jennifer is a valued member of HerCsuite®.

Get the behind-the-scenes view from Jennifer who works with executives and helping them to communicate in times of constant change. Find out about Jennifer’s career journey from engineering to corporate communications to launching her company, Soundtrack Consulting, Jennifer shares why trust is built not by having all the answers, but by starting with what’s true.

“Silence doesn’t reduce uncertainty, it just transfers it to your team.” – Jennifer Lentner

✨ Start with what’s true. Transparency builds trust faster than waiting for every answer.

✨ Tie change to a North Star. When people see how each update connects to the bigger picture, they can adapt with more confidence.

✨Communicate in layers. Use multiple formats and timing so information reaches people in the way they absorb it best.

“People don’t need perfection, they want direction and context.” – Jennifer Lentner

The next time you hesitate to share an update, ask: What is true right now that will give my team direction and context? Share that, and follow up as you learn more.

Heartfelt thanks to Jennifer Lentner for being both a longtime client and an inspirational member of HerCsuite®. This conversation is a reminder of how trust, context, and clarity shape leadership in every season of change.

Keep shining your light bright. The world needs you.

About Jennifer Lenter

Jennifer Lentner is an experienced internal communications leader who specializes in helping executives engage employees during times of growth and change. Known for simplifying complex information into clear, relatable messages, she equips leaders to communicate in a way that reflects their authentic style.

For nearly 15 years, Jennifer built and led communications for a Fortune 500 division, guiding leaders through M&A, restructuring, leadership transitions, and business transformation. Today, through her firm Soundtrack Consulting, she partners with companies to strengthen employee engagement, scale leadership communication, and create straightforward strategies that deliver lasting impact.

Website: https://www.soundtrackconsulting.com

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Natalie Benamou is the Founder of HerCsuite® and host of Women Leaders on the Move, a Top 10 Women’s Leadership podcast by Feedspot. She leads programs that support executive women in board service, portfolio careers, entrepreneurship, and leadership in the second half of their professional lives. Natalie also serves as President of HER HEALTHX, a nonprofit advancing women’s health.

🔗 Follow Natalie Benamou on LinkedIn

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🎙️ This podcast is brought to you by HerCsuite® Portfolio Programs.

Your next chapter starts here. Explore curated programs, conversations, and experiences designed for women shaping what’s next—for themselves and the organizations they lead. Learn more at HerCsuite.com.

What if you could create your own board of directors—made up of the world’s greatest business minds—without ever inviting them to a meeting? That’s the kind of bold thinking Carolyn Lowe, CEO of ROI Swift and author of Business Growth Do’s and Absolute Don’ts, brings to this conversation.

In this episode of Women Leaders on the Move, Carolyn and host Natalie Benamou, Founder of HerCsuite® talk about how AI is reshaping leadership, strategy, and growth. From building AI-powered board personas to predicting customer behavior, Carolyn shares how leaders can think three years ahead and stay competitive in a rapidly changing market.

As Carolyn says, “The most important thing leaders can do is step out of the day-to-day and ask, what will this look like three years from now?”

Five Discoveries in this Conversation:

• How AI can serve as your strategic advisor and uncover blind spots before they cost you.
• The lessons Carolyn learned helping 200+ consumer brands grow, including what not to do.
• Why thinking 10X bigger can sometimes be easier than doubling your business.
• The critical role of team culture—and why removing toxic talent is a non-negotiable.
• How entrepreneurs can position products for real growth on platforms like Amazon.

✨ Action for you: Try creating your own “AI Board of Directors.” Choose three leaders you admire—past or present—and use AI to generate how they might advise you on a current challenge. Notice what new insights emerge when you see your business through their lens.

This episode will inspire you to think beyond the immediate challenges and embrace what’s next with confidence.

Keep shining your light bright. The world needs you.

Carolyn Lowe is CEO of ROI Swift and a force in Amazon marketplace strategy. She’s helped over 150 brands generate more than $100M in revenue while staying laser-focused on profitability, efficiency, and performance. Today, she’s here to share how brands doing $3M–$50M in annual revenue can scale smarter, not harder, on Amazon.

Website

LinkedIn

Connect with Natalie Benamou

Natalie Benamou is the visionary behind Women Leaders on the Move, a Top 10 Women's Leadership podcast by Feedspot. As the Founder of HerCsuite®, a leadership network and portfolio career company for women,

she leads a strategic collective for executive women navigating board service, portfolio careers, entrepreneurship, and leadership in the second half of their professional lives. Work 1-2-1 with Natalie as a strategic advisor or fractional chief growth officer.

Natalie also serves as President of HER HEALTHX, a nonprofit committed to advancing women's health outcomes.

🔗 Follow Natalie Benamou on LinkedIn

🔗 Follow HerCsuite® on LinkedIn

This Podcast is Bought to You by HerCsuite® Programs.

Your next chapter starts here. Explore curated programs, real conversations, and experiences designed for women who are shaping what's next—for themselves and the organizations they lead. Learn more at HerCsuite.com.

What happens when your leadership team not only reflects your customer but also brings different ways of thinking to the table?

Amanda Clark, CEO of WellBiz Brands, shares with host Natalie Benamou how the “right mix” in leadership drives innovation, fuels growth, and creates thriving brand communities. From franchising to boardrooms, Amanda offers real-world insights into intentional hiring, building women-led teams, and creating space for leaders to bring their authentic perspectives.

In the episode you will have a behind the scenes look at beauty company and Amanda’s path to becoming CEO.

"The most successful teams have the right mix with leaders who think differently and reflect the customer." - Amanda Clark, CEO, WellBiz Brands, Inc.

3 Leadership Takeaways:

• Why different ways of thinking help anticipate challenges and seize opportunities.
• How to be intentional and persistent when hiring for executive roles.
• How franchising can offer women leaders a path to entrepreneurship with built-in support.

Action Step for Senior Leaders:

If you’re exploring entrepreneurship, start by identifying a business model that aligns with your expertise and passion.

Assess opportunities like franchising that provide built-in systems, training, and brand recognition to reduce risk while allowing you to lead and innovate in your own way.

Keep shining your light bright. The World needs You!

About Amanda Clark

Amanda Clark, CEO of Wellbiz Brands, is a dynamic leader in the beauty and wellness industry. With a passion for empowering women and fostering business growth, Amanda brings a visionary approach to franchising, entrepreneurship, and board leadership. She is committed to creating opportunities for women to lead and shaping what’s next in business.

WellBiz Brands, Inc.

Connect with Natalie Benamou

Natalie Benamou is the visionary behind Women Leaders on the Move, a Top 25 Women’s Leadership podcast by Feedspot. As the Founder of HerCsuite®, she leads a powerful leadership network for women navigating board service, portfolio careers, and entrepreneurship—especially in the second half of their professional lives. Work 1:1 with Natalie as a strategic advisor or fractional Chief Growth Officer.

Natalie also serves as President of HER HEALTHX, a nonprofit revolutionizing the way women experience healthcare.

🔗 Follow Natalie Benamou on LinkedIn

🔗 Follow HerCsuite® on LinkedIn

This podcast is brought to you by HerCsuite®’s portfolio career programs, including NEXT Career and the Design Your Next Chapter Course. Explore curated programs, real conversations, and experiences designed for women shaping what’s next—for themselves and the organizations they lead. Learn more at HerCsuite.com.