In today's episode of Her Story, I sit down with Alicia Reynoso. We dive deep into the raw, real, and powerful journey behind building an 8-figure e-commerce brand, and then doing it all over again. Alicia Reynoso shares how she went from launching a cooling towel at the worst possible time to scaling a hydration brand, building a wildly engaged community, and eventually selling for a multimillion-dollar paycheck.

Now on her second brand (already nearing $4 million in its first year!), she breaks down what’s changed, what’s stayed the same, and what every entrepreneur really needs to know.

Key Takeaways:

• The surprising flop that taught her everything about timing and seasonality
• How understanding customer lifetime value and journey became her biggest advantage
• Building a hyper-engaged community that tripled customer value
• Why “if you build it, they will come” is the worst advice for entrepreneurs
• How TikTok is influencing brand success today (and how to break in)
• The mindset and mission that kept her going through the hardest seasons

Whether you're in the trenches or dreaming of your first sale, this conversation will remind you what's possible with the right mix of grit, strategy, and heart.

Connect with Alicia:

Join her Skool community for in-depth trainings, group coaching, and real-time support:
👉 https://www.skool.com/of-impact-6340

Explore Alicia’s brokerage services at:
👉 https://www.ofimpactadvisors.com/

In today’s episode of Her Story, I sit down with Stacy Aguilar, a graphic and web designer whose journey is a testament to courage, creativity, and resilience. From studying policy in New York to teaching design at an all-girls school and eventually building her dream creative business. Stacy’s path has been anything but linear. Now, as a mom of two, she empowers small business owners and online course creators with her signature bright, modern designs, blending minimalism with a boho vibe.

In this episode, Stacy opens up about her transition from teaching to entrepreneurship, the power of design in amplifying impact, and the realities of balancing motherhood with a passion-driven career.

Key Takeaways:

• Every Experience Builds the Path – Stacy’s diverse background in policy, advertising, and teaching shaped her entrepreneurial journey, proving that even unexpected detours contribute to where you’re meant to be.
• Design as Empowerment – Through her work, Stacy helps small businesses and course creators harness the power of branding and user-friendly websites to amplify their impact.
• Embrace the Slow Build – Transitioning to entrepreneurship took time and experimentation. Stacy’s story highlights the importance of iteration, reflection, and giving yourself grace along the way.
• Balance is a Work in Progress – As a mom and business owner, Stacy shares practical tips for juggling both, including setting realistic goals and leveraging support systems.
• Mobile Matters – For aspiring designers, Stacy stresses the importance of designing with mobile users in mind: think big buttons, simplified navigation, and fast load times for a seamless experience.
• DIY Design Tips – Stacy shares her top strategies for creating a professional, high-performing website. Don’t miss her expert advice!

Connect with Stacy:

📸 Instagram: @stacyeaguilar
🌍 Website: stacyeaguilar.com
📅 Schedule a Free Call: stacyeaguilar.com/contact
📩 Join Her Newsletter: Designer’s Digest: stacyeaguilar.myflodesk.com/designersdigest

In this episode of Her Story, Elizabeth sits down with a powerhouse entrepreneur who transformed her corporate e-commerce expertise into a multi-six-figure Etsy empire, generating over $1 million in profit in just six years. From ranking in the top 0.1% of Etsy shops worldwide to coaching over 3,500 sellers to success, her “all gas, no brakes” mindset has fueled a remarkable journey. As a military spouse and mom of two, she’s also launched EtSEO, a game-changing tool for Etsy sellers in 2024. Tune in to hear how she balances resilience, family, and business while empowering others to chase their dreams.

Key Takeaways:

• Embrace the Hustle: Learn how an “all gas, no brakes” approach turned challenges like motherhood and military moves into opportunities for growth.
• Master Etsy SEO: Discover why focusing on the purpose of your product(not just the specs) is the secret to driving free traffic and sales.
• Scale Smart: Get advice on avoiding common Etsy pitfalls, like copying trends or over-niching, and how to maximize customer lifetime value.
• Delegate to Elevate: Hear how outsourcing daily tasks (like laundry!) freed her to focus on business and family priorities.
• Start Anywhere, Win Big: Find out why Etsy isn’t saturated and how beginners can still hit six figures in their first year with the right strategy.

Her story is a testament to betting on yourself, overcoming obstacles, and building a life of purpose. Whether you’re an aspiring Etsy seller or a seasoned entrepreneur, this episode is packed with actionable insights to ignite your journey.

Connect with Dylan:

On Instagram: @dylanjahraus

or visit: DylanJahraus.com