Jerrica Long helps frustrated mid-career creative professionals escape the confines of the Hollywood system. But it took me a while to get to that!

She has a newsletter called ‘Greenlight Yourself’, some viral content and is building a following.

In this conversation, I share ways our mutual connection, Josh Spector, has helped me, and we game-plan Jerrica’s next steps.

Game Plan Talking Points:

• Defining Ideal Client Personas

• Navigating Day Job vs. Side Hustle

• Business Model and Future Planning

• Structuring and Delivering Client Offers

• Identifying and Attracting the Right Clients

• Positioning Jerrica to Greenlight Herself!

• Refining Messaging and Online Presence

Time-stamps:

00:00 How Josh Spector helped me reposition my course

03:36 The viral post to Hollywood

08:57 Finding the offer

11:32 Coaching Program and Membership Plans

12:34 Overcoming Hollywood Gatekeepers

19:02 Audience Growth Strategy Package

21:02 Community-Supported Client Growth

25:53 Spotting Credibility in Creative Fields

27:57 Targeting Established Creatives Newsletter

32:34 The value of the work.

34:05 Guiding clients to success

38:10 When only death forces a decsision

40:26 Crafting a ‘that’s me’ LinkedIn headline

Guest Deets:

Find Jerrica at Greenlight Yourself

Jerrica Long on LinkedIn: https://www.linkedin.com/in/jerricalong/

Also check out: Josh Spector HERE

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👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

📖 Read my best-selling book ‘Narrow Podcasting’

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