Healing Isn’t Neutral: Brenda Lomeli on Speaking Up and Standing Out in Wellness

Master life coach Brenda Lomeli, creator of the globally recognised Last 10 method, shares why “silence” in the wellness and personal development industry is not neutral, especially during times of injustice. Brenda explains how speaking from lived experience, as a first-generation Mexican American, reshaped her brand, deepened client trust, and created a clearer sense of authority.

We explore rebranding as liberation, using visual identity and symbolism to reflect values, plus how podcasting builds visibility and consistent client growth without relying on social media algorithms. Brenda also shares how her definition of success has evolved after 10 years in business, including setting tailored revenue goals and giving back in alignment with her community.

Key topics covered
- What “silence” looks like in wellness marketing
- Values-led leadership, risk, and audience alignment
- Rebranding, self-expression, and authority
- Podcasting for trust, consistency, and conversions
- Redefining success and sustainable ambition
- Self-care practices during injustice

Links and resources
- Website: https://brendalomeli.com
- Podcast: *Reclaiming Food Freedom in the Last 10*
- Instagram: @brendalomeliofficial