Want to instantly build trust, deepen rapport, and uncover what truly motivates your buyers? In this episode of Head-to-Head, Kimberly Mackey sits down with David Hagan of Sales Uncomplicated to unpack the surprising superpower top salespeople all share: curiosity.

If you’re ready to stop “pitching” and start connecting, this episode gives you the tools to do it. You’ll learn how curiosity elevates every part of the sales experience—from active listening and smart questioning to reducing social anxiety and creating a more natural, human conversation. David and Kimberly break down how emotional intelligence, genuine interest, and a consultative mindset can transform your sales results in 2025 and beyond.

If you want to become the kind of salesperson buyers trust, follow, and actually enjoy talking to, this episode is your playbook.

Listen now and unlock the secrets of conversational curiosity.

Stand Out, Sell More! A Conversation with Kelly Primeau

When it comes to marketing in this crazy housing market, you can’t afford to blend in—and thankfully, my friend Kelly Primeau is all about helping builders break through the noise. In our latest Head-to-Head conversation, we got right to the point: if you want to sell more, you’ve got to stand out—and that takes more than just a catchy slogan or pretty pictures.

Kelly, the founder of CEA Marketing and Second Sol Studios (and author of Future-Proof Residential Marketing), brought the goods. Not only does she run two powerhouse companies, but she’s also been helping builders generate qualified traffic for nearly three decades. And if that’s not enough, she just published a book packed with modern strategies built to withstand even the toughest market shifts.

Want more buyers who arrive already educated, aligned, and further down the funnel? In Part 2 of this special Head-to-Head series, Kimberly Mackey and Sabine Steinbrecher, CEO & Co-Founder of Hiveologie, share the practical blueprint for building an education-driven Sales and Marketing engine that attracts higher-quality traffic and converts more of it.

If Part 1 explained why education works, this episode shows you how to put it into action. Kimberly and Sabine walk through the strategies builders can use right now to create smarter inbound demand, more effective outbound engagement, and follow-up that actually builds trust—not fatigue.

You’ll learn how to use education to guide buyers through every stage of their journey: from short, high-impact videos and training modules… to onboarding tools that reduce post-closing friction… to CRM-driven content that keeps homeowners connected and generates more referrals.

This is where Sales and Marketing—with a capital M—finally work together to create consistent, sustainable growth. No shouting louder. No racing to the bottom. Just smarter, more strategic communication that buyers actually want.

If you're ready to attract better-qualified leads, build authority in your market, and create a long-term engine for conversions and referrals, this episode gives you the roadmap.

Listen now and start teaching smarter—because in today’s market, the builders who educate best are the ones who sell most.