In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Erik Koenig, Vice President of Business Development at Hy-Tek Intralogistics — a warehouse automation and systems integration firm helping companies connect products to customers faster through robotics, conveyors, software, and engineering-driven design. Erik came up in B2C agencies working with Colgate-Palmolive, Butterball, and Walmart before making the jump to the client side, and he has spent the last decade proving that the fundamentals of brand strategy translate everywhere.

They get into how Erik builds a lean internal team that operates like an agency, how a 50×50 multi-story trade show booth lives or dies by its content schedule, why AI is both the biggest threat and the best intelligence tool in his toolkit, and how he’s fighting to keep the human voice at the center of everything before answer engines rewrite the rules.

If you’re a B2B marketer trying to build a real brand inside a complex, engineering-driven company without losing what makes you different — this one’s for you.

Most mortgage companies compete on rate. Chelsea Vonder Haar competes on relationship.

In this episode of He Said, She Said: Razor Branding™, Jaci and Michael talk with Chelsea Vonder Haar, the first-ever Chief Marketing Officer at USA Mortgage, about building a national marketing engine for 200+ loan officers — without stadium naming rights or a massive ad budget.

Chelsea breaks down how her team uses direct mail, video, and local partnerships to make individual loan officers more valuable to their referral partners, not to promote the corporate brand. She covers EDDM, QR tracking, first-time homebuyer seminars, and why she treats her internal loan officers like clients — plus her path from marketing coordinator to CMO in an industry that too often treats marketing as a cost to cut.

If you’re a B2B marketer building a referral engine in a commodity-driven industry, this one’s for you.

In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive to retail to manufacturing. With over a decade of marketing experience, Joya knows firsthand how difficult it is to differentiate a service-based business in a crowded, fast-moving industry.

The conversation covers what it really takes to build a recognizable B2B brand when your product is invisible – a service that’s hard to explain and even harder to make exciting. From navigating the “sea of sameness” in the IT space, to aligning marketing and sales, to knowing when your messaging has stopped working, Joya shares honest, practical insight from the trenches.

If you’re a B2B marketer struggling to cut through the noise, make the case for branding internally, or get your messaging to actually resonate – this one’s for you.

Listen wherever you get your podcasts or at razorbranding.org