This episode is sponsored by Formula 369. New customers use code "MITCH" for a discount: https://formula369.com/mitchboyer2

Filmmaker and ex-pro cyclist Angus Morton joins us to talk about making cycling films, working with his brother Lachlan, and how storytelling shapes the sport. This one getts pretty nerdy, so buckle up. Oh, and we also talk about dry-scooping baking soda.

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Instagram (@thatisgus) https://www.instagram.com/thatisgus/

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YouTube (@Thereabouts) https://www.youtube.com/@Thereabouts

Website https://www.thereabouts.co/

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00:00 Intro and show setup

10:39 Angus's creative approach

21:18 Identity and personal transformation

31:57 Comfort with change and process

42:36 Working with cycling brands

53:14 Nonlinear storytelling insights

1:03:53 Using emotion in narrative

1:11:50 Listener Question: Dry Scooping Baking Soda?

1:23:33 Listener Question: How do you stay true to yourself when working with large brands?

1:32:02 Listener Question: How to deal with stressful projects?

1:44:03 Listener Question: How do you manage client deliverables?

1:52:08 Should new creators start with short-form content?

2:07:19 Putting content into the world and taking feedback