He Lost 75% of His Business Overnight — But Put His Team First
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He Lost 75% of His Business Overnight — But Put His Team First
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He lost 75% of his business—and didn’t lay everyone off.
When a major contract was canceled with no warning, Joseph Bonanno’s MSP lost the majority of its revenue and was suddenly on the brink of collapse. But instead of giving up, Joseph doubled down on what mattered most: his people. He placed nearly every employee from the failed project, rebuilt his company with a culture-first focus, and came back stronger.
In this powerful and emotional episode, you’ll hear how Joseph transformed Archetype from a fast-scaling MSP into a resilient, value-driven company where culture comes first
Chapters:
0:00 - Intro
1:52 - Starting his business
10:33 - Learning to say "no"
17:35 - Changing up their hiring system
27:41 - Losing 75% of revenue
40:11 - Hiring great talent in a small town
51:55 - MSP Titan Questions
Connect more with Damien and Joseph:
Damien: https://www.linkedin.com/in/dstevens
Joseph: https://www.linkedin.com/in/josephwbonanno/
📺 Watch on YT: https://www.youtube.com/@mspmindset