Has LEGO Lost Its Way? What the LEGO Smart Brick Teaches Founders About Brand Clarity and Focus
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Has LEGO Lost Its Way? What the LEGO Smart Brick Teaches Founders About Brand Clarity and Focus
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LEGO built one of the most powerful brands in history by standing for one simple idea: limitless creative play. So what happens when that same brand introduces a Smart Brick and leans into connected, tech-driven play at CES 2026?
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In this episode of Brandy, Reilly Newman and Scott Saunders explore whether LEGO has drifted from its core identity or whether this Smart Brick move represents a bold evolution of what play can be. Look at LEGO’s history, the psychology of brand trust, and how even the world’s most beloved brands can stumble when growth pulls them away from what made them iconic.
Most importantly, translate this moment into lessons for founders and small business owners who are trying to scale without losing what made their brand special in the first place.
If you’ve ever worried about growing too fast, following trends, or losing your brand’s soul, this episode is for you.
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Reilly & Scott will answer it on the next episode!
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