In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian interviews Peter Wiley, co-founder and marketing IT mastermind behind Hothead Burritos. They discuss the company's innovative use of technology and marketing strategies which have fueled their rapid growth. Peter shares insights on the importance of integrating marketing with IT, streamlining operations through digital ordering, and leveraging loyalty programs. The conversation also covers Hothead Burritos' unique offerings, including their variety of sauces, and their approach to catering and delivery. Listeners get a deep dive into how tech-savvy practices can lead to a more efficient and customer-focused restaurant experience.

00:00 Hot Head Burritos

01:13 Introduction and Guest Introduction

02:41 Hothead Burritos: Brand Overview

04:18 Expansion and Locations

05:18 Customer Experience and Menu Customization

09:32 Digital Integration and Online Ordering

13:23 Third-Party Delivery and Integration

17:36 Catering and Large Orders

18:46 Creating an Online Ordering Menu for Catering

20:03 Evaluating Menu Offerings for Online and Catering

21:26 The Importance of Loyalty Programs

22:24 Incentivizing Catering Orders

27:19 Converting Customers Across Channels

30:35 Leveraging AI and Data Analytics

32:33 Popular Menu Items and Personal Favorites

34:39 Staying Engaged with Hothead Burritos