Welcome to the very first episode of Hard on Business. In this episode, Deidre Olson shares her journey from journalism to social media expert in the sexual wellness industry, discussing the challenges of content moderation, effective strategies for online engagement, and the importance of human storytelling in a digital age.

Chapters

00:00 Introduction to Sexual Wellness and Storytelling

02:52 Navigating Social Media Challenges in Adult Industry

06:00 Creating Viral Content: The Power of Trends

08:56 The Importance of Physical Retail in Sexual Wellness

11:51 The Role of Journalism in Shaping Brand Storytelling

14:42 Community Building in the Adult Industry

17:53 Advice for Newcomers in the Adult Industry

21:01 Future Aspirations and Closing Thoughts

Find Deidre on social:

• LinkedIn - https://www.linkedin.com/in/deidreolson
• Instagram - https://www.instagram.com/deidreolson
• Personal Website - https://deidreolson.com

Follow your host Johannes:

• LinkedIn - https://www.linkedin.com/in/johannes-kanter
• Instagram - https://www.instagram.com/johanneskanter
• FastoPayments - https://fastopayments.com