Episode 3 of Hair examines viral haircut trends, treatment explosions, and TikTok's massive cultural impact on the industry. VV Steele breaks down the wolf cut phenomenon—the shaggy, mullet-adjacent cut that dominated feeds—and curtain bangs' universal appeal with face-framing versatility. Discover how Olaplex and K18 bond-building treatments went from professional secrets to must-have products, why scalp care became a movement, and the problematic world of hair growth content promising miracle results. VV explores how TikTok transformed client-stylist relationships through visual references, how the salon industry adapted to viral booking demands, and the crucial cultural conversations around textured hair education and appropriation. Learn about the democratization of hair knowledge, the balance between DIY empowerment and professional expertise, and what the future holds for hair trends in the TikTok era.
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