In this episode of HELLO Crypto, we sit down with Jacob (aka Insight), co-founder of Chimpers, one of the fastest-growing Web3-born IP brands in the space.

From launching during the 2022 market peak to grinding through the bear market, Chimpers has evolved from a pixel-art NFT collection into a global multimedia brand — spanning NFTs, tokens, plush collectibles, retail partnerships, licensing deals, and a rapidly growing mainstream social presence.

We dive into:

• The origin story behind Chimpers and the Genesis collection
• Building through market crashes, FTX, and disappearing royalties
• How Chimpster token connects back to NFT holders
• Expanding from Web3 into physical products, retail & licensing
• Why community culture compounds over hype
• The future of NFT IP and whether ownership will feel like a franchise

Jacob also shares honest insights about the hardest moments as a founder, navigating toxic sentiment, ignoring short-term pressure, and building long-term brand equity.

This conversation is for founders, NFT collectors, IP builders, and anyone serious about turning Web3 projects into real brands.

Welcome to the behind-the-scenes of one of Web3’s most resilient communities.

🎙 Hosted by Sander Görtjes
CEO & Co-Founder of HELLO Labs
Creator of Killer Whales