Get your own copy of the guide at lowlandscollective.com/resources

00:39 - Email Nurturing and Automation

05:03 - Tracking and Metrics: The Backbone of Your Marketing Strategy

09:38 - Case Studies (with Examples)

13:42 - Action Plan and Roadmap

18:02 - Your Next Steps: A Simplified Roadmap

19:36 - Putting It All Together

22:17 - From the Author

23:05 - About Us

🚀 Need help with your marketing efforts? Visit lowlandscollective.com

Get your own copy of the guide at lowlandscollective.com/resources

00:46 - Introduction

03:35 - The Landscape of Personal Injury Law

07:33 - Striking the Balance: Mass Marketing and Precise Targeting in Personal Injury Law

11:22 - Crafting a High-Impact Value Proposition

15:19 - PPC and Paid Social Media Strategies

19:10 - SEO and Content Marketing: The Dynamic Duo

23:17 - Outbound Marketing: The Direct Approach

27:22 - Client Retention: The Overlooked Goldmine

🚀 Need help with your marketing efforts? Visit lowlandscollective.com

On this episode of Growth and Beyond, I sit down with Angel Investor, Fractional CFO, and Finance Mentor at San Francisco-based Alchemist Accelerator, Leighton Smith.

• 00:27 - Execution trumps concept
• 07:25 - What to focus on when preparing financial projections for potential investors
• 23:55 - The key to a successful pitch to potential investors
• 26:42 - The problem with comparing yourself to others
• 34:45 - The importance of differentiating yourself
• 41:50 - Worry about raising funds, not dilution

Find out more about My Startup Accelerator here - My Startup Accelerator

🍿 Presented by: Test & Learn Agency™ - The future of paid ad management.

🎬 Produced by: Lowlands Collective

On this episode of Growth and Beyond, Jacob sits down with Dan McGaw, Founder and CEO of McGaw.io, a tech stack management consultancy.

• 00:00:25 - Flaws of the golden rule
• 00:04:24 - Business lessons from growing up in the ghetto
• 00:11:58 - How To Win Friends & Influence People is for pansies
• 00:20:03 - Handling a shady employee
• 00:26:17 - The importance of a problem brief
• 00:29:13 - The big shift in marketing

Find out more about McGaw.io here - McGaw.io

🍿 Presented by: Test & Learn Agency™ - The future of paid ad management.

🎬 Produced by: Lowlands Collective

On this episode of Growth and Beyond, Jacob sits down with Ryan Buick, the Co-founder of Canvas, a Sequoia-backed San Francisco startup reimagining the traditional office suite for a data-driven world.

During their chat, they talk about the real meaning of being data-driven, the key to bridging the gap between data, marketing, and sales teams, the impact of AI within the data industry, and more.

• 06:32 - What it means to be data-driven
• 14:41 - Bridging the data, marketing, and sales team gap
• 23:36 - Getting your first customer
• 25:45 - The impact AI is having on the data industry
• 33:46 - The new trend of unbundling

Find out more about Renew Venture Canvas here - Canvas

🍿 Presented by: Test & Learn Agency™ - The future of paid ad management.

🎬 Produced by: Lowlands Collective

On this episode of Growth and Beyond, Jacob sits down with Paul Armstrong, General Partner of Renew Venture Capital, a venture capital firm focused on removing barriers to capital by partnering with bold, diverse founders generating impact at scale.

During their chat they talk about AI, application parameters and how applicants are vetted, the field of dreams mentality, how to test things the right way, how humans learn, and more.

(18:21) - The Jared dilemma

(29:23) - How humans learn

(35:15) - How to test things the right way

(39:27) - The hidden benefits of investing in things that cost money

Find out more about Renew Venture Capital here - Renew Venture Capital

🍿 Presented by: Test & Learn Agency™ - The future of paid ad management.

🎬 Produced by: Lowlands Collective

On this episode of Growth and Beyond, I sit down with Christian Kletzl, co-founder, and CEO of UserGems, a software that helps sales and marketing teams achieve their aggressive revenue targets with less stress and a more qualified pipeline.

So, sit back, relax, and join us for this enlightening episode filled with essential tips and advice for every entrepreneur and growth-focused professional.

• 00:01:46 - The truth of doing things that don’t scale
• 00:02:45 - The dangers of over-engineering
• 00:04:49 - The biggest learning while part of Y Combinator
• 00:06:10 - The most important thing to do as an entrepreneur
• 00:07:51 - The opportunity cost of not pivoting at the right time
• 00:09:05 - The impacts of the Silicon Valley Bank collapse
• 00:10:35 - The hidden benefits of slow growth
• 00:15:07 - The difference between product doubt and self-doubt
• 00:17:01 - How to stick out to potential prospects when doing sales outreach
• 00:18:48 - The dangers of scaling tactics too soon
• 00:19:47 - Two things that work when doing sales outreach
• 00:21:40 - The differences between American and European sales mindsets
• 00:22:49 - The key to successful outbound sales campaigns
• 00:25:06 - How to get organizational buy-in from prospective companies
• 00:28:37 - How UserGems is helping Sales and Marketing orchestration

Find out more about UserGems here - UserGems

🍿 Presented by: Test & Learn Agency™ - The future of paid ad management.

🎬 Produced by: Lowlands Collective

On this episode of Growth and Beyond, I sit down with Luis Carchi, Co-founder and CTO of Shield, a software that automates user security for web3 platforms. We explore why it's crucial to ignore fear stats like the average rate of business failure and instead focus on your unique journey. We uncover the vital role grit plays in achieving success and how Luis and his co-founders were inspired to focus on web3 technology. We also delve into the challenges of monetizing web3 security, the ongoing tech-giant data war, and Facebook's controversial anti-blockchain marketing policy. Enjoy!

• 01:42 - Ignore fear stats like the average rate of business failure
• 04:04 - Meeting one of his co-founders at an Ivy League boot camp
• 09:40 - The benefits of having big tech experience when trying to fundraise
• 14:18 - What Luis learned while working at Facebook
• 16:24 - The different challenges at eBay and Facebook
• 16:39 - Trusting your gut and taking risks
• 20:13 - How important it is to have grit
• 22:57 - What inspired Luis and his co-founders to focus on web3
• 28:50 - The challenges with monetizing web3 security
• 31:53 - The tech-giant data war
• 33:50 - Facebook’s anti-blockchain marketing policy
• 35:35 - The pros of TikTok advertising

Find out more about Shield here - Shield

Presented by: Test & Learn Agency™ - The future of paid ad management.

Produced by: Lowlands Collective