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What happens when you stop guessing and start using data to lead your team?

In this episode of the Unfinished Business Podcast, Eric Mulvin sits down with Jackie Lord, CEO of Elevate Consulting Group and Executive Advisor at Culture Index, to uncover how leaders can use behavioral data to fix their hiring strategy, retain top talent, and scale with confidence—even in the age of AI.

Jackie brings years of executive experience from companies like Amazon, Boeing, and Make-A-Wish, now helping CEOs align their people with their mission. Together, they explore how to turn painful lessons and people problems into a competitive advantage using data.

Beyond tools like Culture Index, Jackie shares the real cost of misalignment, the mistakes leaders make when implementing new systems, and how to get ROI from your team before you make your next hire.

In this episode, Eric and Jackie discuss:

• (00:00) Introduction to Unfinished Business Podcast
• (03:35) Understanding Culture Index and Elevate Consulting
• (06:08) The Importance of Employee Happiness
• (11:09) Hiring Challenges for Small Businesses
• (14:24) The Role of Data in Leadership
• (17:45) AI and People Strategy in Business
• (26:10) The Role of AI in Decision Making
• (28:13) Understanding Personality Assessments
• (30:53) The Importance of Accurate Data
• (32:40) Challenges in Implementing Tools
• (35:51) The Impact of Proper Implementation
• (38:20) Quantifying the Cost of Misalignment
• (40:34) The Value of Continuous Support

Jackie Lord is the CEO of Elevate Consulting Group and a licensed Executive Advisor with Culture Index. She brings two decades of experience in corporate and startup settings, now helping CEOs build proactive talent strategies using behavioral analytics. Her mission? Aligning people with purpose to drive growth and happiness inside organizations.