『Growth Isn't an Accident with Jon Morris』のカバーアート

Growth Isn't an Accident with Jon Morris

Growth Isn't an Accident with Jon Morris

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What would you do if your biggest client disappeared overnight and took 40% of your revenue with them?

In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews John Morris, founder of Rise Interactive and Fiscal Advocate, about the financial decisions, leadership mindset, and growth strategy that transformed a major business crisis into the foundation for building one of the world's largest independent digital marketing agencies.

John shares how disciplined decision-making, investing in sales, and focusing on the right business metrics allowed his company to recover stronger than ever.

In this episode, we discuss:
✔️ Losing 40% of revenue during the 2008 financial crisis
✔️ Why salary reductions saved the company from layoffs
✔️ Building one of the earliest digital marketing agencies
✔️ The power of incremental business growth
✔️ Hiring a salesperson who transformed company growth
✔️ Why customer retention is every CEO's top priority
✔️ The three KPIs every founder should monitor
✔️ Building predictable sales systems and partnerships
✔️ Scaling professional service businesses sustainably
✔️ Preparing a business for long-term success and exit

John also shares lessons on:
✔️ Leadership during economic uncertainty
✔️ Cash flow management and financial discipline
✔️ Sales hiring and performance management
✔️ Agency growth strategies
✔️ Long-term thinking for entrepreneurs

👉 Learn more about John Morris:
• Fiscal Advocate: https://fiscaladvocate.com/

📘 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook (https://yourbusinessgrowthplaybook.com/)

Chapters
00:00 Pay Cut Gamble
01:12 Origin Story Prize Money
02:08 Pivot to Done For You
03:44 Early Digital Marketing Days
07:04 Incrementalist Mindset
08:30 Losing the Biggest Client
10:24 Salary Cuts Not Layoffs
12:38 All Hands Comeback Plan
15:43 Hiring for Hustle Culture
21:36 Big Sales Hire Howard
26:16 Diversifying Revenue Streams
29:07 Scaling Sales and Marketing
32:25 From Twelve to Forty Million
35:53 KPI Framework for Exit
40:37 Rapid Fire Lessons
45:25 Wrap Up and Where to Find John

Keywords: John Morris, Jeremy Shapiro, Rise Interactive, Fiscal Advocate, digital marketing, agency growth, entrepreneurship, leadership, customer retention, sales strategy, financial management, business growth, CEO, marketing agency, business podcast

#businessgrowth #Entrepreneurship #Leadership #DigitalMarketing #BusinessStrategy #Podcast

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! @YourBusinessGrowthPlaybook
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