It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men?

This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discovered TikTok.

Now backed by over 200k fans on TikTok, Jon joins Scott to share his insights on this popular platform. Jon believes in TikTok’s power to educate audiences, so tune in as he details what makes this trending app so different from other apps. Plus, you’ll discover Stryx’s journey from defining their ideal customers to how they now have loyal fans and endless inspiration for exciting product ideas.

Scott & Jon also get into a very illuminating discussion about tried and tested tips of effective content creation, how TikTok embraces a constant testing mindset, as well as how brand founders can use TikTok to their advantage.

As TikTok continues to expand its reach across the globe, Jon believes that the sky’s the limit and that the platform hasn’t hit its tipping point yet so listen in and learn how to reach new audiences for your brand through harnessing the power of TikTok!

For real-time updates, connect with Jon & Stryx:

• Jon Shanahan on LinkedIn
• Jon Shanahan on Twitter
• Stryx on TikTok
• Stryx Instagram
• Stryx Twitter

Platforms referenced in this episode:

• TikTok Creator Marketplace

If you enjoyed this episode, connect with us and share your feedback:

• Right Hook Digital on Facebook
• Right Hook Digital on Instagram
• Right Hook Digital on LinkedIn
• Watch videos on our YouTube channel

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

When some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. These elements are exactly what RetroKid, a Canadian clothing brand specializing in officially-licensed apparel that celebrates nostalgia with sought-after designs, included in their journey that helped make them a 7-figure brand (and still growing).

In this episode, Ray is joined by Right Hook’s Head of Performance (US side), Billy Bambao to chat with Steve Gaskin, Co-Founder of RetroKid, about the growth journey of their brand, why RetroKid believes in PRODUCT over profits, and the marketing fundamentals entrepreneurs must ALWAYS remember when trying to reach their core audience and new prospects.

Listen in as Steve shares his honest reflections about RetroKid’s product-first philosophy, numerous insights that Steve and his co-founder Eric Bauza have gained from ideating new product launches & collections, and RetroKid’s secret sauce in keeping close relationships with celebrities, influencers, and their loyal fanbase alike.

We also reveal the biggest misconceptions Steve had before running paid ads and how his leap of faith in working with Right Hook showcased the massive potential to scale RetroKid to new heights. Tune in to find out how you can prepare your brand for long-term success putting product and people first before profitability.

For real-time updates, connect with Steve & RetroKid:

• Steve Gaskin on LinkedIn
• RetroKid Website
• RetroKid Instagram
• RetroKid TikTok
• Complex’s 12 Canadian Streetwear Brands that Made Waves in 2021

For real-time updates, connect with Billy:

• Billy Bambao on LinkedIn
• Billy Bambao on Instagram

If you enjoyed this episode, connect with us and share your feedback:

• Right Hook Digital on Facebook
• Right Hook Digital on Instagram
• Right Hook Digital on LinkedIn
• Watch videos on our YouTube channel

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

For a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners to understand this generation’s views on eCommerce & how they shop online.

In this episode, Scott & Ray chat with Will Weeks, Head of Brand and Communications at Student Beans, to really get to know Gen Z, what makes them tick, what makes them likely to convert from cart to purchase, and how much they’ll affect the future of eCommerce and online shopping (hint: this thrifty generation holds A LOT of power).

Will breaks down all the hot trends Gen Z are raving (or concerned) about - like the Buy Now, Pay Later model and how it’s affecting their budget and financial situations, social commerce & live shopathons, and the rise of hustle culture among their peers. This episode also explores why, contrary to popular belief, Gen Z are still interested in physical retail and interacting with storefronts. So find out how to integrate the best of eCom with the best of the mall into one experience!

If you’re still unsure how to spark interest & convert Gen Z, tune in to this enlightening episode. You’ll understand what compels Gen Z to trust and fall in love with a brand and how you can connect with them by understanding and offering solutions to their everyday struggles.

For real-time updates, connect with Will:

• Will Weeks on LinkedIn
• Student Beans LinkedIn
• Student Beans Twitter

To learn more about Student Beans, check out these links:

• Download the new Gen Z and the Future of eCommerce Report
• Speak to a student marketing expert
• Browse more Student Beans insights and resources
• Book a demo of Student Beans’ student marketing technology

If you enjoyed this episode, connect with us and share your feedback:

• Right Hook Digital on Facebook
• Right Hook Digital on Instagram
• Right Hook Digital on LinkedIn
• Watch videos on our YouTube channel

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital