Today we are hearing the story of how Jessica Cummings built her floral event business, We Are Wildflowers. Jess has had a unique approach to growing her business slowly through friendships and now does 80+ weddings a year with a merry band of floral freelancing friends. The We Are Wildflowers crew is committed to sustainable floristry that highlights locally-grown stems and uses zero floral foam. Lots of great tips for event design workflow in this episode! Jess is also a musician and finds being in a band (Boozewa) a great way to release stress from flowers and recharge her creativity.

This podcast is brought to you by the Philadelphia Floral Guild, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit philadelphiafloralguild.com to learn more and follow us on Instagram @phillyfloralguild for regular inspiration.

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Not near Philadelphia but would like to source local flowers for your business? Check out localflowers.org and rootedfarmers.com to find a flower farm near you.

What Can Locally Grown Stems Do For Your Floral Business?

Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration.

Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything!

Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler.

More Inspiration: Designing with the seasons sparks creativity. No two weeks are the same.

More Community: Workign with local growers is a very personal connection. You'll grow your community every time you buy local.