Five years ago, I launched Growing Social Now to reconnect with friends, colleagues, and inspiring leaders during the isolation of COVID.

Along the way, something unexpected happened.

As I revisited more than 50 conversations with entrepreneurs, marketers, keynote speakers, authors, innovators, and business leaders, I realized the podcast had never really been about social media.

It had always been about presence.

In this first episode of Brighter Presence, I share the story behind the rebrand, why visibility today is about far more than marketing, and what you can expect from this next chapter.

If you're a CEO, executive, entrepreneur, keynote speaker, marketer, association leader, or business professional who wants to build greater visibility, credibility, influence, and trust in the age of AI, you're in the right place.

Together, we'll explore executive visibility, thought leadership, AI, public relations, marketing, branding, storytelling, leadership, communication, creativity, travel, photography, and the people shaping what's next.

I'm Barbara Rozgonyi, keynote speaker, marketing strategist, founder of Brighter Presence, and The Visibility Architect™. For more than three decades, I've helped leaders, organizations, and brands become easier to find, natural to trust, and impossible to ignore.

Follow the podcast and subscribe to the Brighter Presence newsletter for practical strategies, inspiring conversations, and fresh ideas to help you build a brighter presence—in your work, your community, and your life.

Welcome to Brighter Presence! I'm Barbara Rozgonyi, and I'm so glad you're here.

What you'll get:
Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.

Who it's for:
Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.

What it's about:
Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.

Your host:
Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.

Need a keynote speaker or visibility strategist for your next event? Visit BarbaraRozgonyi.com.

Thanks for listening. I can't wait to continue the conversation with you.

BarbaraRozgonyi.com | LinkedIn: Barbara Rozgonyi | Newsletter + Podcast: Brighter Presence

Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!

🎯 Episode Highlights

• Why "hunter vs. farmer" copywriting is the key to marketing success
• How fractional CMOs are disrupting traditional marketing leadership
• The psychology behind attention-grabbing first impressions
• Why specialization beats generalization in today's market

💡 You'll Discover

• Proven frameworks for crafting irresistible first-contact materials
• Strategic advantages of fractional marketing leadership
• How to command premium rates through specialized expertise
• The exact formula for B2B SaaS and fintech marketing success

Perfect for

• CEOs seeking innovative marketing leadership solutions
• Marketing leaders exploring fractional career paths
• Copywriters looking to specialize and increase their value
• Founders ready to scale their marketing impact

🔑 Key Takeaways

• Master the art of attention-grabbing copy that converts
• Learn why smart companies choose fractional CMOs
• Discover how to position yourself as a premium service provider
• Understand the future of marketing leadership

Guest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today's noisy digital landscape.

This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that's helping today's fastest-growing companies win.

🎙️ Notable Quotes: "In today's market, you don't need a full-time CMO - you need full-time CMO thinking." "The first impression is everything - get it wrong, and nothing else matters."

Ready to transform your marketing strategy and leadership approach?

Connect with

• GUEST Dean Waye: www.WinstonWrites.com
• HOST Barbara Rozgonyi: www.BarbaraRozgonyi.com

#FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategy

Subscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights.

Welcome to Brighter Presence! I'm Barbara Rozgonyi, and I'm so glad you're here.

What you'll get:
Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.

Who it's for:
Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.

What it's about:
Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.

Your host:
Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.

Need a keynote speaker or visibility strategist for your next event? Visit BarbaraRozgonyi.com.

Thanks for listening. I can't wait to continue the conversation with you.

BarbaraRozgonyi.com | LinkedIn: Barbara Rozgonyi | Newsletter + Podcast: Brighter Presence

How can content marketing change your future fortunes?

In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.

Key Takeaways:

1. Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.

2. AI should be used for research and performance improvement rather than just efficiency in content creation.

3. Blogging remains relevant, as it helps build a digital footprint necessary for AI recommendations in the future.

4. Personal branding through LinkedIn, newsletters, and in-person networking is crucial for thought leadership.

Surprising Moments:

1. Crestodina's stance on cream in coffee as an example of strong opinions AI can't replicate.

2. The revelation that even AI scientists don't fully understand AI, challenging the notion of "AI experts."

Tune in for the best 20 minutes you'll spend this week!

Thanks for listening and subscribing to Growing Social Now with Barbara Rozgonyi, produced by CoryWest Media.

Welcome to Brighter Presence! I'm Barbara Rozgonyi, and I'm so glad you're here.

What you'll get:
Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.

Who it's for:
Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.

What it's about:
Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.

Your host:
Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.

Need a keynote speaker or visibility strategist for your next event? Visit BarbaraRozgonyi.com.

Thanks for listening. I can't wait to continue the conversation with you.

BarbaraRozgonyi.com | LinkedIn: Barbara Rozgonyi | Newsletter + Podcast: Brighter Presence