In this episode we welcome Lauren Hagerty, a passionate community builder looking to forge meaningful connections between humans and brands making a difference. As the Director of Marketing and Community at PowerToFly, a platform that connects Fortune 500 companies and fast growing startups with women who are looking to work for companies that value gender diversity and inclusion, Lauren helps bridge the gap between her brand and people. 

Before her impact at PowerToFly, she worked as the community marketing manager at Wink Ink, a platform that brings hundreds of products from the best brands together in an easy-to-use mobile app. There, she recreated and revitalized the company’s voice through various public platforms such as Twitter, Facebook, Reddit and others by creating over 300 original graphics and driving over 5 million views to wink.com

Together we cover: 

- If marketers really understand the value of community building

- Checkpoints for success at extracting value from a two-sided marketplace

- Discovering the world of virtual events and how their Chat & Learn program was born

- Making people comfortable about uncomfortable topics in both B2B and B2C spaces

- Why events are a make or break tool in understanding who your customers are finding the issues that matter to them

- Actionable advice & successful tactics for event promotion

- The importance of bringing new voices to the community

- Insights into tracking & measuring the success of community growth efforts

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