『Growing Brands with Melia Moore』のカバーアート

Growing Brands with Melia Moore

Growing Brands with Melia Moore

著者： Melia Moore
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The marketing podcast for founders trying to grow without the noise. Most marketing advice is built for big budgets and big teams, then repackaged until every condition that made it work gets stripped out. Growing Brands is for the founder doing real revenue, running the whole thing themselves, who's tired of tactics that assume a context they're not in. Host Melia Moore spent her late twenties in the agency world before going independent in Austin. Each week she takes one marketing idea — conversion, email, retention, paid ads, metrics — and works through what actually applies when you're small, with the evidence to back it and none of the hype. Measured, opinionated, and clear. No vanity metrics, no noise.© 2026 Melia Moore マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The Channel Trap

    The Channel Trap
    2026/07/14

    You're on Instagram and TikTok and Pinterest and LinkedIn and YouTube and email, and none of it is really working — and you've been carrying that around as a personal failing. Melia's argument this week is that it isn't one. It's math. You've got a fixed amount of marketing attention in a week, and spread across six platforms it comes out to about thirty percent on each — which is under the line where any of them give you anything back. So you don't get six small wins that add up. You get six versions of almost nothing. This episode is about why that trap feels like diligence instead of the thing quietly stalling you, and how to climb out: the two axes founders get wrong (breadth versus depth, and only one of them compounds), the three questions that actually choose your one channel — where your customer already is, what you can sustain on your worst week, and what fits the product — and why email is the one exception that keeps running underneath it all. One channel at ninety percent beats five at thirty, every time. The hard part was never the logic. It's letting go of the other five. Chapters: (00:00) Six platforms, none of them working (01:42) The math of fixed attention (03:11) Why it feels like diligence (04:12) Why the advice pushes you wide (05:32) Breadth versus depth (06:52) Depth compounds, breadth doesn't (08:56) How to choose the one channel (11:48) Go deep, and stay past the fun (13:00) Why email is the exception Full episode notes and transcript: https://growingbrandspodcast.com/episodes/the-channel-trap/ This episode is sponsored by Klaviyo: https://growingbrandspodcast.com/klaviyo
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    16 分
  • Email Is Not Dead (You're Just Doing It Wrong)

    Email Is Not Dead (You're Just Doing It Wrong)
    2026/07/07
    Email has been declared dead a dozen times in the last ten years, and every time it keeps quietly outperforming almost everything else you spend on. Melia's take: you didn't run email and watch it fail — you ran a broken version of email and watched the broken version fail. Those aren't the same experiment, and the difference is most of the money you've left on the table. This episode is about why founders neglect their most profitable channel (it's psychological before it's tactical — email is invisible by design, and nobody claps when it makes the sale), the three ways small brands do it badly, and the three automations every brand should have running before it sends a single campaign: welcome, abandoned checkout, and post-purchase. Email rewards being reliable far more than being brilliant — which is good news, because reliable is something you can actually build. Chapters: (00:00) Email keeps getting declared dead (00:25) The pattern that costs founders for years (01:25) What the data actually says (02:50) Why nobody acts on it (it's psychological) (04:14) Why founders abandoned email (05:06) The "email feels desperate" myth (07:26) The three ways small brands do email badly (09:15) The three automations that matter (09:27) Welcome, abandoned checkout, post-purchase (12:21) Email is the mechanism under retention (14:26) Your homework before the next episode Full episode notes and transcript: https://growingbrandspodcast.com/episodes/email-is-not-dead-youre-just-doing-it-wrong/
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    16 分
  • Why Your Conversion Rate Is More Valuable Than Your Traffic

    Why Your Conversion Rate Is More Valuable Than Your Traffic
    2026/06/30
    You don't have a traffic problem. You have a conversion problem — and you've been spending money on the wrong one. When something isn't working, the instinct is always "get more people here," because traffic is visible and goes up when you spend. But traffic is something you rent: the day you stop paying, it leaves, and it costs more the harder you push. Melia walks through the math that makes conversion the better bet almost every time — a lift you build once versus a cost you pay forever — and where to actually find the leaks: the product page that describes the product instead of answering the customer's real question, the checkout you've never gone through on your phone, and the gap between what your ad promised and what your landing page delivers. None of it costs money to fix. It costs attention, which is the one budget founders guard hardest and spend worst. Chapters: (00:00) You don't have a traffic problem (01:15) The math, made concrete (02:53) The other lever: conversion (04:59) The traffic floor, and why you're probably above it (05:50) The leaky bucket (07:09) Why founders misdiagnose this (09:21) Where to actually look: the product page (10:50) The checkout (11:23) The ad-to-page mismatch (12:28) Conversion as a multiplier on everything (14:25) Your homework before the next episode Full episode notes and transcript: https://growingbrandspodcast.com/episodes/why-your-conversion-rate-is-more-valuable-than-your-traffic/
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    16 分
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