『Grow Your Law Firm』のカバーアート

Grow Your Law Firm

Grow Your Law Firm

著者： Ken Hardison
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • How to Build a Scalable Law Firm Marketing System - with Cassidy Lewis

    How to Build a Scalable Law Firm Marketing System - with Cassidy Lewis
    2026/05/01
    Welcome to episode 329 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers and founder of the CMO Academy. Cassidy brings years of hands-on experience building and scaling law firm marketing systems, helping firms grow from early stages into high-performing operations.

    The conversation focuses on what law firm owners should look for when hiring marketing talent and how to structure a marketing department as the firm grows. Cassidy explains why many firms struggle with marketing hires, how to think about roles like marketing coordinator versus director, and what responsibilities should stay in-house versus outsourced. She also shares how systems, not just tactics, are the key to scaling marketing effectively.


    What you'll learn in this episode:

    1. How to Hire the Right Marketing Role
      - Why titles like coordinator, manager, and director matter when hiring
      - How to find strong candidates even without a large budget

    2. What to Keep In-House vs. Outsource
      - Why SEO and certain creative tasks are better outsourced
      - What responsibilities your internal marketing hire should own

    3. Why Systems Drive Scalable Growth
      - How marketing systems allow firms to grow faster and more efficiently
      - Why most firms fail to scale because they lack structure

    4. The Future of Marketing and AI
      - Why firms are shifting back toward human-driven client experiences
      - How AI can increase productivity without replacing relationships

    5. How Marketing Impacts Profitability
      - Why understanding firm finances helps marketers drive better results
      - How reducing overhead creates more opportunity to invest in growth




    Resources:
     Website: cooperhurley.com LinkedIn: linkedin.com/in/cassidythemarketer
    Facebook: facebook.com/VirginiaBeachinjurylawyer
    Instagram: instagram.com/cooperhurleyinjurylawyers




    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    28 分
  • How to Build a Law Firm Marketing Strategy That Works - With Eric Morgan

    How to Build a Law Firm Marketing Strategy That Works - With Eric Morgan
    2026/04/24
    Welcome to episode 328 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising. Eric brings over 30 years of experience in legal marketing, media buying, and strategy, helping law firms across the country grow call and case volume through data-driven, strategy-first campaigns.

    The conversation focuses on how law firms should think about investing in marketing, especially after a big financial win. Eric explains why jumping into advertising without a clear strategy often leads to wasted money, and instead emphasizes the importance of "getting your house in order" first. From refining your brand message to identifying what truly differentiates your firm, Eric outlines a smarter, more intentional approach to building a marketing engine that actually drives results.


    What you'll learn in this episode:

    1. Start with Strategy Before Spending
      - Why "housekeeping" like your website, Google profile, and content must come first
      - How jumping into ads without a plan leads to wasted budget

    2. The Power of Differentiation
      - How to identify what your firm truly stands for using a quadrant strategy
      - Why blending in with competitors limits your growth potential

    3. Building a Consistent Brand Message
      - Why consistency in tone, messaging, and frequency is critical across all platforms
      - How your daily interactions and client experience become powerful marketing content

    4. Choosing the Right Marketing Channels
      - When to use TV, billboards, or digital based on your market and budget
      - Why social media and paid search are often the best starting points for growing firms

    5. Winning the "Decision Moment"
      - How top-of-mind awareness influences who gets hired
      - Why consistent exposure drives long-term growth




    Resources:
    Website: rouxadvertising.com
    LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising
    Instagram: instagram.com/rouxadvertising



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    36 分
  • Building Your Law Firm's Wealth Beyond the Stock Market with Bob Fraser

    Building Your Law Firm's Wealth Beyond the Stock Market with Bob Fraser
    2026/04/17
    Welcome to episode 327 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bob Fraser, CFO and Chief Macro Strategist at Aspen Funds. Bob is also the co-host of Invest Like a Billionaire, a podcast dedicated to educating investors on the power of private alternatives. Bob has a background in tech startups, a history of overcoming financial setbacks, and a passion for helping investors diversify their portfolios beyond traditional markets.

    The conversation delves into Bob's book Invest Like a Billionaire and explores the world of alternative investments. Bob shares how he transitioned from losing everything in the dot-com crash and the financial crisis to discovering private alternatives, which offer higher yields, less volatility, and unique investment opportunities. He explains why billionaires invest 50-60% of their wealth in private markets, and why average investors can benefit from similar strategies.

    Bob's insight provides a clear roadmap for law firm owners and high-income professionals looking to protect and grow their wealth in a volatile financial environment.


    What you'll learn in this episode:

    1. The Billionaire Investment Strategy
      - Why billionaires invest 50-60% of their wealth in private alternatives, not the stock market
      - How private investments offer superior returns with less volatility

    2. Understanding Alternative Investments
      - How private credit, real estate, and private equity differ from traditional stocks and bonds
      - Why private credit can provide higher yields and stable cash flow

    3. Why You Should Avoid DIY Investments
      - Why the DIY real estate or small business investment isn't part of the "alternative" world
      - The advantages of professionally managed, diversified private funds

    4. The Power of Diversification in Private Markets
      - How building a portfolio of uncorrelated assets can protect you from market volatility
      - Bob's "Billionaire Portfolio" strategy that balances risk with high returns

    5. The Role of Natural Resources in Your Portfolio
      - Why energy investments are a great hedge against inflation and market downturns
      - Why now is a generational opportunity in energy




    Resources:
    Website: aspenfunds.us
    LinkedIn: linkedin.com/in/bobfraser10/
    Facebook: facebook.com/aspenfunds



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
    続きを読む 一部表示
    26 分
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