『Grow Your Law Firm』のカバーアート

Grow Your Law Firm

Grow Your Law Firm

著者： Ken Hardison
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 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Avoiding SOP Chaos: Implementing Efficient Process Foundation With Michael Mills

    Avoiding SOP Chaos: Implementing Efficient Process Foundation With Michael Mills
    2025/08/15
    Welcome to Episode 292 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, founder of Business Design Corporation and creator of the TouchStone Business System, to explore how law firms can escape SOP chaos and achieve operational independence. With over 25 years of experience as an entrepreneur, software innovator, and Master Certified E-Myth Consultant, Michael has helped thousands of business owners turn disorganized operations into scalable, process-driven companies. His TouchStone platform is built specifically for implementing systems—not just documenting them—making it easier to train teams, maintain consistency, and grow without losing control. What you’ll learn about in this episode: AI-generated videos support diverse learning styles - Touchstone uses AI videos to match how different people learn - Tools like HeyGen turn SOPs into clear, engaging video formats Keep processes simple and clear - Processes should be concise and easy to follow - Train staff to write clear, actionable instructions Structure processes by core business functions - Organize SOPs across sales, marketing, HR, and more - Avoid SOP chaos with a clear implementation plan Know when and what to systematize - Only write processes for tasks that are frequent and complex - Focus leadership on high-impact work, not routine tasks Boost training with video and written SOPs - AI videos make SOPs easier to absorb and retain - Use video and text together for stronger training outcomes Resources: Website: www.businessdesigncorp.com/ LinkedIn: www.linkedin.com/in/michael-mills-bdc/ Facebook: www.facebook.com/BusinessDesignCorp Twitter (X): x.com/TouchStoneBDC Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    32 分
  • Effective Delegation: Empowering Teams for Business Growth With Eric Sanchez & Stacie Monahan

    Effective Delegation: Empowering Teams for Business Growth With Eric Sanchez & Stacie Monahan
    2025/08/08
    Welcome to episode 291 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan, the powerhouse duo behind Maestro Strategic Partners, to discuss the leadership and delegation strategies that help law firms scale sustainably.

    Eric Sanchez, Managing Partner at Maestro Strategic Partners, brings decades of experience at the intersection of law, leadership, and technology. A U.S. Marine Corps veteran and graduate of Northwestern University, Eric was instrumental in a landmark case resulting in a $1.25 billion settlement and an invitation to the White House. He has also designed legal software that earned nearly 30 patents, all while helping law firms enhance efficiency, innovation, and internal culture.

    Stacie Monahan, Partner at Maestro Strategic Partners, spent 25 years as a senior executive in both a large law firm and the insurance industry. Known for her emotional intelligence and operational expertise, she specializes in systems management and mentoring future leaders. Stacie has a passion for developing teams and building scalable structures that allow law firms to thrive.



    What you’ll learn about in this episode:
    1. Leverage your strengths—and delegate the rest
      - Importance of focusing on strengths in leadership roles
      - Surrounding oneself with individuals who complement strengths and address diverse needs

    2. Authenticity is the foundation of effective leadership
      - Recognizing and nurturing authentic leadership styles
      - Building a team that supports personal growth and business development

    3. Delegation is essential for scalability and sustainability
      - Emphasizing the significance of effective delegation in leadership
      - Encouraging leaders to empower their team members to prevent organizational vulnerabilities

    4. Invest in people to create future leaders
      - Encouraging leaders to invest in mentorship and personal development
      - Prioritizing creating an environment that fosters new leaders rather than hoarding power

    5. Culture thrives on vulnerability, communication, and care
      - Highlighting the value of open communication and vulnerability in leadership
      - Measuring leadership success by replicating leadership roles and positively impacting others' lives


    Resources:

    Website: mstratpartners.com
    LinkedIn: linkedin.com/company/maestro-strategic-partners Facebook: facebook.com/maestrostrategic/

    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 分
  • AI, Avatars & Brand Trust: The Future of Video Marketing for Law Firms With Cindy Speaker

    AI, Avatars & Brand Trust: The Future of Video Marketing for Law Firms With Cindy Speaker
    2025/08/01
    Welcome to episode 290 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is joined by Cindy Speaker President and Founder of the Law TV Network. Cindy, a seasoned marketing strategist with nearly 20 years of experience, brings deep insight into the fast-changing world of legal video marketing. She began her career as the marketing director for a large multi-state personal injury law firm based in Philadelphia. Today, as the founder of the Law TV Network, Cindy delivers cutting-edge video marketing solutions tailored for legal professionals, helping them build credibility and authority in a competitive landscape. In this episode, she shares why both long-form FAQ videos on YouTube and short-form content on platforms like Instagram and TikTok are essential. Cindy also underscores the power of user-generated content and the critical role video plays in building brand trust—encouraging even camera-shy attorneys to embrace video as a way to connect authentically with clients.


    What you’ll learn about in this episode:

    1. Short form video content on platforms like Instagram and TikTok is increasingly important:
    - User-generated video content is popular and easy to create
    - Showcase office activities, employees, and community involvement

    2. Long form YouTube videos remain significant for building brand trust:
    - Create 25 to 50 solid FAQs to explain legal practice areas
    - Analyze YouTube analytics to understand viewer habits

    3. AI plays a vital role in content creation and research, enhancing efficiency:
    - AI tools like ChatGPT streamline writing processes and research tasks
    - Expert prompting is crucial for effective AI content generation

    4. Consistency in video marketing is key for law firms' success:
    - Done-for-you videos provide a solution for maintaining regular video content
    - In-house capabilities for video creation offer an ideal setup

    5. Exploring the use of avatars in video content creation:
    - Avatars can be a viable option for representing individuals in videos
    - Challenges may arise in replicating authentic voice and mannerisms


    Resources:
    Website: lawtvnetwork.com
    LinkedIn: linkedin.com/in/cindyspeaker/
    Facebook: facebook.com/LawTVNetwork
    Twitter (X): x.com/cindyspeaker


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    25 分
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