『Grow Your Law Firm』のカバーアート

Grow Your Law Firm

Grow Your Law Firm

著者： Ken Hardison
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概要

 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • How to Stop Valuation Leak and Maximize Every Case With Michael Ponce

    How to Stop Valuation Leak and Maximize Every Case With Michael Ponce
    2026/03/13
    Welcome to episode 322 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Michael Ponce, founder of Ponce Law in Nashville and a highly accomplished personal injury trial lawyer.

    The conversation centers on how law firm owners can dramatically increase revenue without increasing marketing spend. Michael breaks down the concepts of "lead leak" and "valuation leak," explains how his firm nearly doubled its average case fee, and shares the systems he uses to rank cases, assign attorneys strategically, and implement a valuation committee before settlement. He also discusses the importance of trying cases, training young lawyers, and preparing for the temporary cash-flow dip that comes with raising minimum settlement standards.


    What you'll learn in this episode:

    1. How to Increase Revenue Without Increasing Marketing Spend
      - Why focusing only on lead generation overlooks hidden profit opportunities
      - How improving intake and case valuation can significantly raise average fees

    2. What "Lead Leak" and "Valuation Leak" Really Mean
      - How firms unknowingly lose qualified cases during intake
      - Why many firms leave money on the table by undervaluing existing cases

    3. The 80/20 Rule and Case Ranking Systems
      - Why 20% of your cases generate 80% of your revenue
      - How ranking cases and attorneys ensures your best lawyers handle your highest-value matters

    4. Using a Case Valuation Committee
      - How setting a Minimum Settlement Value (MSV) strengthens negotiation leverage
      - Why committee-based valuation removes emotional bias and prevents premature settlements

    5. Building a Trial-Ready Culture
      - Why trying smaller cases is essential for training young attorneys
      - How litigation credibility increases settlement values across the board


    Resources:

    Website: poncelaw.com
    LinkedIn: linkedin.com/in/michael-ponce-60a2602a9/ Facebook: facebook.com/PonceLawFirm YouTube: youtube.com/user/PonceLaw


    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    29 分
  • Legal Risks of Non-Compliance with Privacy Regulations with Alex Proctor

    Legal Risks of Non-Compliance with Privacy Regulations with Alex Proctor
    2026/03/06
    Welcome to episode 321 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Alex Proctor, Chief Trust & Privacy Officer at Captain Compliance and a seasoned cybersecurity and privacy leader with more than 14 years of experience working in highly regulated industries including healthcare, finance, and critical infrastructure. Alex brings a practical, no-nonsense perspective on privacy compliance and the growing legal risks tied to law firm websites.

    The conversation focuses on how rapidly evolving state privacy laws, outdated wiretapping statutes, and aggressive litigation tactics are creating significant exposure for law firms that don't properly manage website tracking, consent, and data handling. Alex explains why privacy is no longer just a technical issue, how seemingly routine tools like analytics and search bars can trigger lawsuits, and what law firms should prioritize now to reduce risk without derailing their marketing efforts.


    What you'll learn in this episode:
     1. Why Website Privacy Has Become a Legal Minefield
    - How new state privacy laws and old wiretapping statutes intersect
    - Why law firm websites are increasingly targeted for privacy litigation

    2. The Real Risk Behind Website Tracking and Analytics
    - How tools like cookies, pixels, and search bars can expose firms
    - Why courts are scrutinizing tracking before consent is given
    3. Consent Banners: What Works and What Fails
    - Why many consent tools don't actually stop tracking
    - How deceptive or broken consent mechanisms increase liability
    4. The Rise of Privacy-Driven Class Action Lawsuits
    - How plaintiffs use per-incident penalties to build massive claims
    - Why many firms settle early rather than litigate
    5. Practical Steps to Reduce Privacy Risk
    - The importance of updated privacy notices and clear disclosures
    - How proper consent technology can meaningfully lower exposure



    Resources:
    Website: captaincompliance.com
    LinkedIn: linkedin.com/in/alexanderproctor



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    23 分
  • Where Law Firms Actually Win: Local Search, Reviews, and ROI With Seth Price

    Where Law Firms Actually Win: Local Search, Reviews, and ROI With Seth Price
    2026/02/27
    Welcome to episode 320 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Seth Price, founder of BluShark Digital and managing partner of Price Benowitz, LLP, a rapidly growing multi-office law firm. Seth brings a rare perspective as both a legal marketer and a practicing attorney who has scaled his firm to more than 50 lawyers by consistently executing on fundamentals rather than chasing marketing fads.

    The conversation focuses on what actually drives predictable case growth in 2026, why local search remains the highest-ROI channel for small and midsize firms, and how law firm owners should think about AI, reviews, satellite offices, and authority signals without falling for "shiny object" distractions. Seth shares real-world examples from competitive markets, breaks down Google's proximity update, and explains how disciplined execution compounds results over time.


    What you'll learn in this episode:
    1. Why Local Search Still Wins
    - How Google's proximity update changed the rules for competing in local markets
    - Why reviews, offices, and authority still drive the majority of digital case volume

    2. The Right Way to Use Satellite Offices
    - What qualifies as a legitimate office in Google's eyes
    - How to choose locations that reduce competition and improve visibility

    3. Reviews as a Revenue Multiplier
    - Why review count and score directly impact intake volume
    - How poor ratings quietly remove firms from the three-pack

    4. Separating Fundamentals From "Fairy Dustfai" Marketing
    - Why chasing AI visibility without strong basics hurts ROI
    - How to evaluate new channels based on revenue, not hype


    5. Building Authority That AI and Google Both Recognize
    - The growing importance of directories, backlinks, and trusted third-party signals
    - Why bios, awards, and credible mentions now matter more than ever

    Resources:

    Website: https://blusharkdigital.com
    Website: https://pricebenowitz.com LinkedIn: linkedin.com/in/sethprice
    Facebook: facebook.com/PriceBenowitz



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://calendly.com/jenna-pilmma/strategy-session-with-pilmma


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    38 分
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