『GLF Podcast』のカバーアート

GLF Podcast

GLF Podcast

著者： Sasha Berson Grow Law
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 The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.Copyright © 2025 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Make Your Law Firm Sellable: How to Reach $1M in Profit, with Brian Zapf

    Make Your Law Firm Sellable: How to Reach $1M in Profit, with Brian Zapf
    2025/08/20

    Every law firm owner will leave the business one day. The only question is whether that happens by design or by default.

    In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful.


    📰 About Brian Zapf:

    Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make your law firm profitable, sellable, and operationally independent from you. His firm works with boutique law firms doing $1M to $20M in revenue and gets them to the point of $1M+ in annual profit, without the owner having to work 60-hour weeks.


    👉 Sasha and Brian explore:

    – Why over 80% of law firm owners never sell their business, they just shut it down

    – What the other 20% do differently to walk away with real money

    – How to spot and fix “profit leaks” in your firm (especially payroll)

    – Why hitting $1M in profit is very different than hitting $1M in revenue

    – How to shift from being the chief doer to being a real business owner

    – What marketing investment really looks like when you want to grow fast


    👉 Main Takeaways from the Episode:

    – Start planning your exit now, waiting costs you options and money.

    – Build systems and processes so the firm runs without you.

    – Empower your team to lead, buyers want a business, not a one-man show.

    – Clean up your financials, messy books kill deals.

    – Treat your law firm like an asset, not just a paycheck.


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    ❗❗❗

    Is your law firm built to last, or just to survive?

    👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

    Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

    ❗❗❗


    📞 Connect with Brian Zapf:

    • Website: https://www.flight.financial/

    • LinkedIn: https://www.linkedin.com/in/bdzapf/


    📞 Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook:https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights
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    36 分
  • Still Worth It? The Long-Term Value of Legal Directories in 2025 with Jason Craver

    Still Worth It? The Long-Term Value of Legal Directories in 2025 with Jason Craver
    2025/08/13
    Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.📰 About Jason Craver:Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.👉 Sasha and Jason explore:– The biggest shifts in directory SEO since Google started prioritizing local results.– Why measuring ROI on directories is tricky, and what not to do.– Which directories are worth your time and money, and which are dead weight.– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.– Why so many lawyers miss the mark by expecting directories to deliver direct leads.👉 Main Takeaways from the Episode:– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ ❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Jason Craver:• Website: https://attorneyatlawmagazine.com/author/jcraver • LinkedIn: https://www.linkedin.com/in/jason-craver-564279107 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights
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    40 分
  • 300% Revenue Surge in 9 Months: Law Firm Growth Strategies That Actually Work, with Elise Buie

    300% Revenue Surge in 9 Months: Law Firm Growth Strategies That Actually Work, with Elise Buie
    2025/08/06
    What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the GLF Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love.📰 About Elise Buie:Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing plan. She built Elise Buie Family Law in Seattle into a multimillion-dollar firm known for its heart-led leadership, tight systems, and team culture people don’t want to leave.👉 Sasha and Elise explore:— How kindness and generosity built a seven-figure firm, without a traditional marketing plan.— Why culture was her biggest growth engine, and how she shaped it intentionally.— How she scaled from $1M to $3M in 9 months during a pandemic.— What every law firm owner needs to understand about leadership in times of chaos.— The systems she leaned on and how she built a team that truly owns their roles.👉 Main Takeaways from the Episode:— Lead with kindness and a genuine desire to help, and watch how trust and referrals become your best marketing.— Build your firm’s culture on purpose, not by accident, because that culture is what fuels long-term growth.— Put systems in place early, like EOS, so your firm doesn’t rely on you to function day to day.— Hire people you trust and actually let them lead, so you can get out of the weeds and focus on growth.— Don’t wait for perfect, take messy action, and refine as you go. Elise built a multimillion-dollar firm without a detailed lawyer marketing plan.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ ❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Elise Buie:• Website: https://elisebuiefamilylaw.com/ • LinkedIn: https://www.linkedin.com/in/elise-buie/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights
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    1 時間 10 分
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