How did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny closet office to leading one of the *most* successful probate firms in the U.S. Darren breaks down his growth formula: skipping billboards and consumer ads, building a B2B referral engine instead, and focusing on real, authentic relationships. His approach to “making the phone ring until it smokes” paid off big time! Tune in now.

📰 About Darren Findling:

Darren Findling is the highly accomplished founder and President of The Probate Pro. With a legal career spanning over 30 years, he has built one of the most successful probate firms in the United States by combining an “always learning, always-on” leadership style, a referral-driven growth model, and a deep interest in people. Darren has been featured in The New York Times, The Wall Street Journal, and The View, and his firm has been recognized by Law Firm 500 as one of the fastest-growing law firms in the country from 2017 to 2019.

👉 Sasha and Darren explore:

— How billboards, radio, and consumer ads cost more than the case itself (and why B2B referrals are better!)

— How *not* to let ego kill your business: pick a name after your service (e.g., Probate Pro), not yourself.

— The #1 leadership mistake: assuming the best lawyers make the best managers.

— How AI is now the arbiter of knowledge. Make up for this with genuine relationships (this can’t be outsourced, only DIY’ed)

👉 Main Takeaways from the Episode:

— Pick one professional referral partner (CPA, attorney, realtor, financial advisor) and book a coffee meeting with them this week. Ask how you can support *their* business first.

— Write down the one idea you’ve been avoiding because it’s uncomfortable (asking for referrals, following up, speaking up). Do it this week.

— Identify one leadership role currently filled by a lawyer that should be filled by a non-lawyer operator.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Darren Findling:

• Website: https://theprobatepro.com/

• LinkedIn: https://www.linkedin.com/in/darren-findling

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engagements to scale faster. We can confirm: It *is* possible to get more clients without sacrificing your personal life. Tune in now.

📰 About Phyllis Sisenwine:

Phyllis Sisenwine is a Master Certified Coach (MCC). She has spent more than 25 years helping lawyers build more profitable and better-run law firms. She works with solo attorneys and law firm owners on business development, delegation, referrals, and time management. Phyllis is also a nationally recognized motivational speaker, the author of Market You Must, and a frequent radio and TV guest. She is renowned for her high-energy, hands-on coaching style.

👉 Sasha and Phyllis explore:

— How to spot $25/hour tasks and delegate them so you can focus on $300/hour work.

— The “lady in red” branding lesson that created unexpected business opportunities.

— Why alumni networks and bar associations are *HUGE* gold mines for business.

— How TOP attorneys leverage speaking engagements (free ones!), referrals, and one-on-one meetings.

— Why “meeting with yourself” is the most profitable habit you can develop.

👉 Main Takeaways from the Episode:

— Pick one growth channel (speaking gigs, building referral pipelines, or 1:1 meetings with potential clients and partners) and schedule it weekly. Consistency is vital.

— Identify $25/hour tasks and delegate them so you can spend time on $300/hour work.

— Block 2 hours every week for uninterrupted thinking time to map your law firm’s growth plan.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Phyllis Sisenwine:

• Website: https://powerfulcoaching.com/

• LinkedIn: https://www.linkedin.com/in/phyllissisenwine

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still rule supreme. Micki also reveals the COSTLY mistake most firms make with 60% of their leads. Future-proof your law firm. Tune in today.

📰 About Micki Love:

Micki Love is the talented CEO & President of CJ Advertising and a 32-year legal industry veteran. She started her career as a runner at a small personal injury firm in Kentucky and rose to become COO, helping scale the firm to 175+ employees across multiple states. After advising law firms nationwide through Vista Consulting, Micki joined CJ Advertising in 2018, where she now leads strategy, growth, and client success.

👉 Sasha and Micki explore:

— How AI is reshaping intake, operations, and client attraction (and where authenticity still shines).

— Why referrals continue to outperform every marketing channel.

— The “100-touch-point” strategy smart firms use to get remembered.

— The *very* costly mistake most firms make with 60% of their leads.

— How smaller firms can now catch up to “800-pound gorillas” using content, visibility, and smarter systems.

👉 Main Takeaways from the Episode:

— Stop ignoring rejected leads. Build a simple nurture system (email + text + check-ins) for the 60% who don’t become clients today.

— Strengthen your referral engine: add post-case follow-ups, anniversary messages, and client surveys.

— Create authentic content (avoid AI avatars). Record short videos answering real client questions and share them across platforms.

— Don’t rely on one channel. Use at least 8 to 12. Grow your visibility across referrals, email, video, community presence, SEO, and more.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Micki Love:

• Website: https://www.cjadvertising.com/

• LinkedIn: https://www.linkedin.com/in/milove

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights