This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear how his team stopped doing low-value work (like reading records all day) and started calling clients more and stacking those referrals. This episode will change the game. Tune in now.

📰 About Josh Schmerling:

Josh Schmerling is a partner at Zirkin & Schmerling, and the Co-founder of LawPro.ai. He’s recovered tens of millions for clients and scaled his firm from just 200 to 1,000+ active cases. Named a Super Lawyer and National Trial Lawyers Top 40 Under 40, Josh brings serious courtroom credibility and sharp business insight. Today, he helps PI firms use AI to move cases faster, increase value, and grow smarter.

👉 Sasha and Josh explore:

— The #1 AI tool to spot “hidden nuggets” in medical records (one missed sentence can significantly affect case value).

— How to cut time on desk by 20–30%, and use that time to call clients more.

— The brilliant move to unlock an ENORMOUS number of referrals without increasing marketing spend.

— The before/after: going from ~200 active cases to 1,000+ without proportional cost increases.

— Why relying on co-counsel can drain ~40% of your profits (and what to do instead).

👉 Main Takeaways from the Episode:

— Inquire about LawPro.ai today and test if it can help you reduce case handling time and uncover hidden value in your files faster.

— Reassign one team member from admin work to client communication (calls, updates) and track referral changes over 60 days.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Josh Schmerling:

• Website: https://www.lawpro.ai/

• LinkedIn: https://www.linkedin.com/in/josh-schmerling-287489ab/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

You’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business with zero ads, Barb shares simple, repeatable systems to drive consistent introductions. She also explains why *EVERYONE* in your firm (even your receptionist!) is in sales and how to train them to close deals. Tired of stressing about business? Tune in now.

📰 About Barb Betts:

Barb Betts is a human connection expert, keynote speaker, and CEO with 23+ years of experience in business. She built a 7-figure business with zero ads or cold outreach… just authentic, trust-based connections. As the author of The Relationship Advantage and speaker for brands like Fidelity and LVMH, Barb teaches leaders how to generate referrals, grow faster, and build influence through genuine human connection.

👉 Sasha and Barb explore:

— The 5x5 rule: Send 5 daily messages to 5 of your best clients.

— A brilliant (non-awkward) way to connect with old contacts

— How even 3 referral partners can produce ~40 cases/year

— Why everyone in your firm (even your receptionist) is in sales

— Why Facebook is the easiest place to find the best “referring type people”

👉 Main Takeaways from the Episode:

— Reach out to 5 referral partners daily (use Barb’s 5x5 rule) to stay top of mind

— Post this on Facebook: “Planning a trip to [destination] — any recommendations?” The people who respond are “referring type people” even for attorneys!

— Train your team to spot key moments in clients’ lives (loss, wins, milestones) and respond with thoughtful gestures immediately

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Barb Betts:

• Website: https://barbbetts.com/

• LinkedIn: https://www.linkedin.com/in/barbbetts/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Thinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he *reached an audience of 7,000 lawyers* on his first episode! Today, Robert has grown his show to reach 6,500 cities and attract $5 billion in sponsors. He’s *THE* guy to listen to! With the threat of AI looming, you must personal brand. What better way than with a podcast? Watch now.

📰 About Robert Hanna:

Robert Hanna is the host of Legally Speaking, the UK’s #1 legal podcast, reaching 6,500 cities. As a specialist in legal careers, Robert seeks to inspire, entertain, and educate his audience on the nuances of the legal world. He has secured major sponsorships worth $5 billion from companies like Clio, and now advises firms worldwide on how to dominate their niche through innovation and community.

👉 Sasha and Robert explore:

— How Robert reached 7,000+ lawyers on his very first episode.

— How to pick a great niche (or topic of influence) for your podcast.

— The 30-minute recording trick that creates 6 months of content!

— Why social media is “rented land” and where you must take your audience instead.

— How AI is taking jobs and why starting a podcast is vital to building your personal brand.

— Why waiting is a mistake. Start your podcast now, before you feel "ready."

👉 Main Takeaways from the Episode:

— Claim your podcast name and buy the domain.

— Record one 15-minute video answering a top client FAQ. Split it into 5 social clips.

— Identify 10 non-competing attorneys. Invite one to a "15-minute spotlight" interview to expand your reach and leverage their audience.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Robert Hanna:

• Website: https://legallyspeakingpodcast.com/

• LinkedIn: https://www.linkedin.com/in/roberthanna/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights