• Katrina "Kat" of Artemis Factor: From Pharma Layoff to Building a 50+ Team Success, Bootstrapped Growth, Hiring Impacted Talent, Mastering Delegation & Turning Complex Pharma & Biotech Problems into Simple Actionable Solutions. (Episode 773 - Kat High
    2026/04/19
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Katrina "Kat" High shares her journey from being laid off in the pharma industry to co-founding Artemis Factor, a strategic consulting firm serving pharma and biotech clients. She explains how the business grew from three founders to a team of more than 50 people through bootstrapping and strong industry relationships. Kat highlights the importance of delegation, building the right support systems, and not trying to do everything alone. A unique part of her approach is hiring talented professionals impacted by layoffs and helping rebuild their confidence and careers. She also discusses balancing fast growth, maintaining company culture, and focusing on meaningful impact on employees and patients. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Katrina "Kat" High, the hardest thing in growing a small business is dealing with external factors that you cannot anticipate, because business owners often face unexpected changes in the market, economy, or industry that are outside their control. She emphasized that since you never fully know what challenges are coming, the key is to stay prepared by maintaining strong cash flow, building a reliable team, keeping clear communication with employees, and working closely with advisors so you can handle whatever situation arises. What's your favorite business book that has helped you the most? Katrina "Kat" High shared that one of her recent favorite resources that has helped her is content around money mindset, particularly the "Let Them" concept discussed on the Mel Robbins podcast, which she found useful for handling challenges in her current stage of business. She mentioned that instead of sticking to one all-time favorite book, she prefers reading books and listening to podcasts that match the specific season or challenges she is facing, so the advice feels practical and relevant to her situation at that time. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Katrina "Kat" High recommends tapping into a mix of practical and mindset-focused resources, including project management and AI-focused podcasts to stay current with industry trends, alongside investing podcasts to build broader business awareness. She also highlights the value of continuously learning through audiobooks and physical books depending on your season of business, and mentions mindset-driven content like the The Mel Robbins Podcast as helpful for navigating challenges. Overall, her approach is to consistently expose yourself to diverse learning channels—audio, reading, and niche podcasts—so you can grow both your technical skills and decision-making as a small business owner. What tool or resource would you recommend to grow a small business? Katrina "Kat" High recommends implementing a strong Customer Relationship Management (CRM) system as a foundational tool to grow a small business, emphasizing that having a centralized way to track client interactions, manage leads, and maintain relationships is critical for sustainable growth. A good CRM helps streamline sales processes, improves communication, and ensures no opportunities fall through the cracks, allowing business owners to stay organized while scaling. She suggests choosing a CRM that fits your business needs and using it consistently, as it becomes a key driver in building long-term client relationships and making smarter, data-informed decisions. What advice would you give yourself on day one of starting out in business? Katrina "Kat" High would tell herself to just get started and not wait for everything to be perfect, because clarity and confidence come from taking action, not overplanning. She emphasizes that you won't be able to map everything out from day one, and that's okay—what you learn along the journey will guide your next steps. Instead of striving for perfection, focus on progress, stay adaptable, and trust that each experience will give you the insight needed to grow and make better decisions as your business evolves. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? ...
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    27 分
  • From 3 to 1,400 employees: Nicolas Bivero of Penn Brothers reveals how to scale global teams, build a remote workforce, and grow a BPO business over 12 years while adapting to AI, COVID changes, and worldwide client demand. (Episode 772 - Nicolas Bivero)
    2026/04/12
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Nicolas Bivero, founder of Pen Brothers, shares how he built a global outsourcing company that grew from just three employees in 2014 to over 1,400 team members today. He explains how their employer-of-record model helps businesses hire and manage Filipino talent while ensuring compliance, payroll, and support. Nicolas discusses the impact of COVID on remote work adoption and how AI is reshaping roles while creating new opportunities. He highlights the importance of listening to clients and employees, continuously improving systems, and prioritizing strong processes as the business scales. The conversation also explores leadership lessons, resilience, and the mindset needed to sustain long-term growth in a fast-changing industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Nicolas Bivero, the hardest thing in growing a small business is prioritization. He explained that when a business is growing, there are always many things that need attention, but limited time, money, and people to handle them. The real challenge is deciding which tasks matter most at the moment and focusing on those instead of trying to do everything at once. He also mentioned that priorities change over time, so business owners must regularly shift focus to the next most important area to keep the business moving forward. What's your favorite business book that has helped you the most? Nicolas Bivero said he doesn't read many business books, but he mentioned two books that stood out to him as particularly interesting. He highlighted a book by Bob Iger, describing it as a very interesting leadership journey. He also mentioned a book about a U.S. Army four-star general responsible for logistics, noting how managing massive global operations offered valuable leadership and organizational insights. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Nicolas Bivero recommended the Acquired podcast as a valuable learning resource for small business owners. He shared that he listens to it occasionally because it explores the history of major companies and explains how they grew over time. He mentioned that while it's not strictly a professional training resource, it provides deep insights into real business journeys. He especially enjoys episodes that analyze well-known brands, as they offer lessons that can be applied to growing a small business. What tool or resource would you recommend to grow a small business? Nicolas Bivero recommends using a good accounting system as one of the most important tools to help grow a small business. He explained that having an accounting system tailored to your business saves significant time, reduces stress, and prevents costly mistakes. He emphasized that businesses survive only when their financial records are accurate and cash flow is properly managed. In his view, a reliable accounting system is critical because it helps maintain control over finances and supports long-term growth. What advice would you give yourself on day one of starting out in business? Nicolas Bivero said that if he could give himself advice on day one of starting his business, it would be to be patient and understand that growth takes time. He explained that business success is not a quick sprint but more like a long marathon that requires steady effort. He also mentioned that patience became easier over time through experience, coaching, and personal development. His key message was that lasting results come from staying consistent and allowing things the time they need to grow. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Growing a business is a marathon, and patience is the fuel that keeps you moving forward — Nicolas Bivero A strong accounting system is not just a tool, it's the backbone of a stable and growing business —...
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    39 分
  • How Danielle Hendon of Four Corners CFO traded opera for a six-figure fractional CFO firm. Learn her hard truths on beating burnout, the trap of hiring "mini-mes," and mastering delegation to grow a team of four. (Episode 771 - Danielle Hendon)
    2026/04/05
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Danielle Hendon of 4 Corners CFO shares how she transitioned from an opera singer to launching a successful fractional CFO firm during the pandemic. She discusses hitting six figures in her first year and scaling to a small team while learning the challenges of hiring and delegation. Danielle highlights the importance of marketing, trusting your instincts, and selling team members effectively. She also opens up about burnout, work-life balance, and how reducing her workload to 30 hours improved both business and family life. Her journey emphasizes that taking care of yourself is just as critical as managing finances to sustain long-term business success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Danielle Hendon shares that the hardest thing in growing a small business is learning to trust your gut, especially when the numbers or circumstances don't fully support the decision. She explains that many moments require believing in your instincts and moving forward with confidence, even when the outcome isn't guaranteed. What's your favorite business book that has helped you the most? Danielle Hendon shares that her favorite business book recommendation is Profit First, which she often suggests to business owners who are just starting out because it provides a simple and practical approach to managing cash flow and building financial discipline in a business. She also mentions that Eat That Frog has been especially helpful for her personal productivity and staying focused on important tasks. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Danielle Hendon shares that while she doesn't rely on one specific podcast for all learning, she recommends consuming as much valuable information as possible and adapting it to your own situation. She highlights the Jason Daily podcast as a useful resource, especially for those in accounting, as it covers topics like AI and industry insights. What tool or resource would you recommend to grow a small business? Danielle Hendon shares that one of the most valuable tools she recommends is the Profit First system because it helps business owners better manage cash flow and stay financially organized. She also strongly advises outsourcing bookkeeping early so business owners can focus on what they do best instead of getting stuck in technical financial tasks. What advice would you give yourself on day one of starting out in business? Danielle Hendon shares that if she could go back to day one, she would tell herself that she is going to love the journey far more than she ever imagined, encouraging new business owners to stay committed and trust that the experience will be both rewarding and fulfilling. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Burnout can shut down your business just as fast as bankruptcy if you don't take care of yourself — Danielle Hendon Trusting your gut is often the difference between staying stuck and moving your business forward — Danielle Hendon You can't grow a business alone forever — learning to delegate is what unlocks real scale — Danielle Hendon
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    21 分
  • Dr. Michael Filosi of Fullarton Park Dental: From 2 Chairs to Adelaide's Largest Dental Practice with 18% Annual Growth, Building Strong Habits, Leading Teams, and Selling the Business Successfully in 2025 Exit Mastery. (Episode 770 - Dr. Michael Filosi
    2026/03/29
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Dr. Michael Filosi, founder of Fullarton Park Dental, shares how he transformed a small two-chair clinic into the largest dental practice in Adelaide through consistent growth and disciplined leadership. He explains the importance of building strong habits, developing a clear business identity, and gradually stepping away from daily clinical work to focus on leadership. Michael discusses the challenges of managing teams, maintaining culture, and handling stressful staffing situations while scaling operations. He also highlights the power of customer reviews, mentorship, and continuous learning in driving long-term success. The episode concludes with insights on preparing a business for sale and successfully exiting after years of strategic growth and dedication. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Dr. Michael Filosi believes the hardest thing in growing a small business is managing people and relationships.He explains that as a team grows, the number of relationships increases rapidly, making communication, alignment, and culture more complex. Staff management, maintaining motivation, and handling conflicts can become overwhelming, especially when team members are not aligned with the business vision. He also notes that unlike other investments, a business requires constant effort just to maintain performance because staff, customers, systems, and equipment naturally decline over time if ignored. Overall, he emphasizes that people are both the greatest asset and the greatest challenge in building a successful business. What's your favorite business book that has helped you the most? Dr. Michael Filosi mentioned that several business books helped him, but the ones that stood out the most were The Checklist Manifesto, The E-Myth Revisited, and Built to Sell 📚 Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Dr. Michael Filosi recommended listening to the podcast How I Built This as one of the best resources to help grow a small business. He shared that this podcast was especially valuable because it features founders of well-known companies explaining how difficult it was to build their businesses from scratch. Hearing real stories—from brands like Airbnb and founders such as Sara Blakely of Spanx—helped him stay motivated and realize that business growth is always challenging, even for highly successful companies. What tool or resource would you recommend to grow a small business? Dr. Michael Filosi recommends investing in business books as the most powerful tool for growing a small business. He explains that instead of chasing expensive courses or trendy tools, consistently reading high-quality business books provides massive knowledge at a low cost. He believes that simply sitting down and reading valuable content can take a business much further than any "hot new gadget." What advice would you give yourself on day one of starting out in business? Dr. Michael Filosi says that if he could go back to day one, his advice would be to hang on and enjoy the ride, because business growth is full of ups and downs. He emphasizes that there is no single shortcut or magic tip—success comes from persistence and learning through the journey. His message is to stay strong during tough times and be ready for challenges, because the ride can be bumpy but rewarding. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success in business comes from staying consistent even when progress feels slow – Dr Michael Filosi Persistence and patience are often more powerful than talent alone in building success – Dr Michael Filosi Growing a small business is a journey with ups and downs so enjoy the ride – Dr Michael Filosi
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    41 分
  • Starting a Business at 50 From a Happy Hour Idea: Alesha Henley of A Dose of Insight on Leaving the 9-5, Doubling Revenue in 4 Years and Why Clients "Entrust Me With Their Babies" — Consistency Lessons for Service Businesses. (Episode 769 - Alesha H
    2026/03/22
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Alesha Henley, founder of A Dose of Insight, shares how she launched her marketing business at age 50 after a simple happy hour conversation turned into her very first client with 30 years of marketing experience, she successfully doubled her revenue within four years and built a team of four after leaving her secure 9-5 job. Alesha explains how consistency in marketing and truly understanding your ideal client became the backbone of her business success. One standout moment she shares is how clients "entrust me with their babies," describing the deep trust business owners place in her to grow their brands. Her journey highlights the power of believing in yourself, taking opportunities when they appear, and staying dedicated even when the path feels uncertain. 🌟 Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Alesha Henley of A Dose of Insight said that the hardest thing in growing a small business is getting help and relinquishing control, explaining that it took her a long time to hire people because she felt nobody could do the work exactly like her, but she eventually realized that team members don't need to copy her style—they just need to deliver quality results, and once she learned to trust others and let them use their own expertise, it became freeing and allowed her business to grow more effectively. 🚀 What's your favorite business book that has helped you the most? Alesha Henley of A Dose of Insight shared that her favorite business book is Work It by Carrie Kerpen, which resonated with her as a woman entrepreneur because it helped break down mental blocks and shift her mindset, especially through the powerful idea of not comparing your behind-the-scenes struggles to someone else's highlight reel, a message that strongly influenced her confidence and approach to business growth. 📘✨ Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Alesha Henley of A Dose of Insight mentioned that she does not have any specific podcasts or online learning resources that she consistently recommends for growing a small business, explaining that while she occasionally listens to different materials from time to time, there isn't any particular show or platform that stands out as a regular learning source for her professional development. What tool or resource would you recommend to grow a small business? Alesha Henley shared that the most important tool to grow a small business is marketing, emphasizing that even the best product or service will not succeed if people don't know it exists, so consistently promoting and communicating your value is essential for attracting customers and driving growth. 🚀 What advice would you give yourself on day one of starting out in business? Alesha Henley shared that if she could go back to day one, she would tell herself to believe in yourself, explaining that confidence in your own abilities is critical because when you truly believe in what you can do, others will also trust you and support your business journey. 🌟 Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Consistency in marketing is what turns effort into real results — Alesha Henley People don't need to do things your way, they just need to deliver quality work — Alesha Henley Believe in yourself first, and others will follow your lead — Alesha Henley 🚀
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    30 分
  • From $50/hr consultant to building a $2M agency. Phil Risher grew Flash Consulting with a remote team of 18 by productizing services, mastering content & AI search, and adopting the mindset for 20%+ annual growth. (Episode 768 - Phil Risher)
    2026/03/15
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Phil Risher, founder of Phlash Consulting, shares how he transformed from charging $50 per hour as a consultant into building a $2M digital marketing consulting business serving home service companies. He explains how niching down, productizing services, and focusing on solving real customer problems helped drive consistent 20% annual growth. Phil also discusses the mindset shift from hustler to leader, hiring and building an 18-person remote team, and buying back his time to scale the business. The conversation dives into why content and AI-driven search are becoming critical for modern marketing. Phil also shares practical lessons on leadership, systems, and thinking bigger when building a successful business. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Phil Risher, the hardest thing in growing a small business is balancing growth with building the right team. As more clients come in, business owners must hire and train employees quickly enough to maintain service quality, but hiring too early can create cash-flow pressure while hiring too late can overwhelm the team. This constant challenge of managing new client demand, onboarding capable team members, and keeping finances stable at the same time is one of the most difficult parts of scaling a small business. What's your favorite business book that has helped you the most? According to Phil Risher, the business book that helped him the most is Profit First by Mike Michalowicz. He says the book had a major impact on how he manages finances in his company because it teaches business owners to prioritize profit first instead of treating profit as what is left after expenses. The system helps entrepreneurs control spending, improve cash flow, and build a financially healthy business by allocating money into specific categories like profit, taxes, and operating expenses. He also highly recommends Buy Back Your Time by Dan Martell, which focuses on delegating tasks and buying back the founder's time so they can focus on leadership and scaling the business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Phil Risher, some of the best resources for learning how to grow a small business are podcasts, YouTube, and books, especially content that teaches practical strategies. He specifically recommends learning from Alex Hormozi on YouTube because his videos break down business growth, marketing, and sales in a clear and practical way. Phil also emphasizes not relying on just one learning format—he suggests combining podcasts, books, and videos because different formats help you understand ideas better and apply them faster in your business. What tool or resource would you recommend to grow a small business? According to Phil Risher, two tools he strongly recommends for growing a small business are Asana and Slack. He explains that Asana helps business owners organize tasks, projects, and workflows so everything is tracked in one place instead of scattered across emails or spreadsheets, while Slack creates a centralized communication hub for teams to collaborate efficiently, especially as the company grows beyond a few employees. Together, these tools help improve productivity, transparency, and coordination within a growing team. What advice would you give yourself on day one of starting out in business? According to Phil Risher, the advice he would give himself on day one of starting a business is to think much bigger from the start. He explains that when he first began, he was focused on small goals like making $100,000, but over time he realized the opportunities were far larger than he imagined. His lesson is that entrepreneurs often limit themselves by thinking too small, while the real potential of a business can grow far beyond what they initially believe is possible. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth ...
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    34 分
  • Scaling from COVID Layoff to a Global Agency: How Sacha Awwa Built Sacha Awwa Marketing Group into a High-Growth Firm Securing $2.5K–$10K Monthly Retainers through Expert Strategy for Small Business Success. (Episode 767 - Sacha Awwa)
    2026/03/08


    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Sacha Awwa founder of Sacha Awwa Marketing Group explains how her agency helps small businesses avoid wasted marketing spend by focusing first on strategy and then execution. By combining go-to-market planning with tactical implementation, her agency now charges monthly retainers ranging from $2,500 to $10,000, helping companies grow through targeted and efficient marketing.

    Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.

    Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

    And a snapshot of the final five Grow A Small Business Questions:

    1. What do you think is the hardest thing in growing a small business?

      Sacha Awwa shares that patience is one of the hardest things in growing a small business. She explains that many entrepreneurs feel pressure from society to constantly achieve the next milestone, which makes it difficult to pause and recognize the progress they have already made. Learning to slow down, reflect on success, and avoid rushing every stage of growth is a key challenge for many founders.

    2. What's your favorite business book that has helped you the most?

      Sacha Awwa shares that one of the business books that has helped her the most is Building a StoryBrand by Donald Miller. She appreciates how the book teaches businesses to communicate clearly with their audience and structure their messaging in a way that makes customers understand the value of their products and services.

    3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?

      Sacha Awwa shares that she has learned a lot from listening to Ed Mylett's podcast. She finds his interviews and conversations with entrepreneurs from different industries very valuable because they provide real insights into the challenges and mindset required to build and grow a successful business.

    4. What tool or resource would you recommend to grow a small business?

      Sacha Awwa shares that using a strong project management tool is essential for keeping a business organized and efficient. She currently recommends Motion, which helps automate planning and task management using AI, allowing teams to stay organized and improve productivity.

    5. What advice would you give yourself on day one of starting out in business?

      Sacha Awwa shares that the advice she would give herself on day one is simply to relax. She explains that starting a business can feel overwhelming, but learning to stay calm, trust the process, and focus on steady progress makes the entrepreneurial journey much healthier and more sustainable.

    Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!

    Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

    Quotable quotes from our special Grow A Small Business podcast guest:

    Patience is the foundation of real business growth because success takes time to build – Sacha Awwa

    If you lose your connection with customers while scaling, you lose the heart of your business – Sacha Awwa

    Strategy without understanding your audience is just noise in the marketplace – Sacha Awwa

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    26 分
  • From Pro Ironman to 125+ Stockists: Daniel McDonnell's Maple Movement Revolution – How Gut Issues Sparked a Natural Energy Gel Brand Scaling to $500K, 70K Months & National Growth Without Big Investors. (Episode 766 - Daniel McDonnell)
    2026/03/01
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Daniel McDonnell co-founder of Maple Movement, shares how severe gut health issues during his professional Ironman career led him to discover the power of maple syrup as a natural fuel source and launch Maple Movement. What began as a house-deposit gamble quickly evolved into a fast-growing gut-friendly energy gel brand now stocked in 125+ stores across Australia and New Zealand. Daniel opens up about bootstrapping the business, learning margins from scratch, managing rapid growth from his living room, and transitioning to a 3PL. He dives into brand positioning, organic content strategy, subscription revenue, and building a lean, aligned team. It's a raw, practical story of turning personal pain into a scalable FMCG business with purpose and momentum. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Daniel McDonnell, the hardest part of growing a small business is keeping up with rapid growth before scalable systems are fully in place, especially during big sales months when demand spikes beyond operational capacity. He shared how he and his wife were packing nearly 95 orders a day from their living room while trying to maintain a personal brand touch, highlighting that the real challenge wasn't generating sales but managing growth sustainably while building the right infrastructure to support it. What's your favorite business book that has helped you the most? Daniel said his favorite business book that's helped him the most is "Built to Sell" by John Warrillow — a practical guide about structuring and scaling a business so it's not dependent on the founder and becomes sellable. He's mentioned it shaped how he thinks about systems, value creation, and building something that can run beyond him. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Daniel McDonnell, one podcast he highly recommends for small business growth is Chew the Fat by the Greive brothers, where they share real, relatable stories after building and exiting Realbase. He values listening to founders who have scaled and exited businesses, as their practical lessons help avoid costly mistakes. Daniel also emphasizes learning directly from experienced mentors and operators rather than figuring everything out the hard way. For him, real-world business conversations and founder-led insights have been the most impactful learning resources. What tool or resource would you recommend to grow a small business? Daniel McDonnell would point to a tool that helps you systemize and scale without chaos, and one he personally recommends is Notion — it's where he organizes products, SOPs, content calendars, order processes, and more in one place so nothing slips through the cracks. He also emphasizes tools for automating the parts of your business that don't need manual work, like Mailchimp or Klaviyo for email automation, and Shopify + a good 3PL integration to handle orders cleanly as volume grows. For analytics and ads, basic dashboards like Google Analytics and Facebook/Meta Business Suite help you make smarter decisions instead of guessing. The key, he says, isn't having every tool under the sun — it's picking the ones that actually save you time and help you standardize your processes so the business can scale. What advice would you give yourself on day one of starting out in business? According to Daniel McDonnell, on day one he would tell himself to raise far more capital than he thinks he needs, understand margins and cash flow from the start, and build scalable systems early—because growth can come fast, but without enough cash and structure, it becomes far more stressful than it needs to be. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Solve a real problem and the market will pull you forward - Daniel McDonnell When the team ...
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    31 分