In this episode of Grounded, host Lauren Mitchell brings together voices from across the produce supply chain to pull back the curtain on how sourcing really works—from forecasting and contracts to weather risk, communication, and collaboration. The conversation highlights the complexity behind everyday items like lettuce and broccoli and what national brands need to understand about volatility, planning, and partnership.
Stephanie Fyle is the President of Fresh Alliance, Ava Walker is a Contract Coordinator at Fresh Alliance, and Thomas Wheelus is the Director of Food Service at Tanimura & An Growers, bringing the grower, procurement, and contracting perspectives together at one table.

🔑5 Key Takeaways

1. Clear communication and accurate forecasting are the foundation of successful sourcing. Growers rely heavily on customer projections to plan planting cycles that can range from 65 to 80 days, making early and accurate volume planning essential.
2. Contracts help stabilize pricing—but they also share risk. Fixed-price contracts with escalation clauses allow restaurants to forecast menu pricing while protecting growers when weather or yield disruptions drive costs higher.
3. Weather and supply chain volatility require constant coordination and contingency planning. Growers use diversified growing regions and nursery strategies to buy time and maintain supply when fields are impacted by rain or other disruptions.
4. Strong partnerships are built on transparency and solutions—not just information. Procurement teams aim to communicate industry challenges quickly, but they prioritize bringing actionable alternatives to clients whenever possible.
5. Technology and traceability will shape the future of sourcing. From automation to full supply chain visibility, the industry is moving toward greater transparency, faster communication, and more collaborative decision-making.

Connect with the Guests

• Stephanie Fyle — President, Fresh Alliance
  • LinkedIn: https://www.linkedin.com/in/stephanie-williams-fyle-889134104/
  • Website: https://www.freshalliance.com/
• Ava Walker Davis — Contract Coordinator, Fresh Alliance
  • Website: https://www.freshalliance.com/
• Thomas Wheelus — Director of Food Service, Tanimura & Antle
  • LinkedIn: https://www.linkedin.com/in/thomas-wheelus-70863a51/
  • Website: https://www.taproduce.com/

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Episode Overview

What does it take to win in today’s restaurant landscape—and what mistakes are brands making along the way? In this episode of Grounded, the conversation dives deep into the realities shaping foodservice in 2026, from the “value frenzy” and shifting consumer behavior to the critical role of hospitality, technology, and brand identity.

Danny Klein, Vice President and Editorial Director at WTWH Media, joins the show to share frontline insights from years covering the restaurant industry and launching major events like the QSR Evolution Conference. He’s joined by Caitlin Webster, Director of National Accounts at Fresh Concepts, who brings a supplier-side perspective and asks the practical questions operators and vendors are facing every day. Together, they explore what separates thriving brands from struggling ones—and what leaders should focus on next.

5 Key Takeaways

1. Restaurants are competing in a “value frenzy,” but price alone won’t win. Consumers may be dining out less frequently, so brands must deliver both strong value and a memorable experience to stay relevant.
2. Technology should solve real problems—not just follow trends. Many brands rushed into kiosks and digital tools after COVID, but the winners are those using tech to support hospitality, not replace it.
3. Menu simplification is becoming a survival strategy. Rising costs are pushing operators to focus on core items they execute well, rather than maintaining large, complex menus.
4. Losing loyal customers is an early warning sign. If regular guests stop visiting, leaders should investigate immediately—often the issue is a drift from the brand’s original value proposition.
5. The most successful brands know exactly who they are. Companies like Texas Roadhouse and Chick-fil-A thrive because they stay consistent, protect their identity, and deliver reliably on the fundamentals.

💬 Quote of the Episode

🔗 Connect with the Guest(s)

• Danny Klein — Vice President and Editorial Director, WTWH Media
  • LinkedIn: https://www.linkedin.com/in/dannyklein14/
  • Website: https://www.wtwhmedia.com/

🎧 Ways to Tune In

Transistor: https://www.groundedonthepod.com/
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Apple Podcasts: https://podcasts.apple.com/us/podcast/grounded/id1680909033
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How Great Restaurant Cultures Are Actually Built

In this episode of Grounded, host Lauren Mitchell sits down with Tara O'Neill to explore what it really takes to build a people-first culture in the restaurant industry. Tara shares how her background in counseling psychology shaped her leadership philosophy and how she applies it to hospitality—focusing on culture, career growth, burnout prevention, and the future of people leadership in a tech-driven world.

Tara O'Neill is a people leader and helps shape culture and leadership development for the Fresh Kitchen brand, where she focuses on creating environments where teams can grow, thrive, and build meaningful careers in hospitality.

5 Key Takeaways

1. Culture only works when it’s operationalized. Fresh Kitchen defines specific behaviors for each of its six core values so team members—from hourly staff to executives—share a clear understanding of what those values look like in action.
2. Career paths must be visible and documented. The company maps out competencies for each role level so employees clearly understand what it takes to grow from hourly team member to leadership positions.
3. Burnout prevention is a company responsibility. Tara believes organizations must design realistic schedules, supportive policies, and stable work environments—not just offer stress management tools.
4. Team stability is a critical people metric. Fresh Kitchen tracks leadership tenure and management team consistency to create stronger restaurant teams capable of handling constant industry change.
5. Technology is increasing the importance of human skills. As digital tools and AI become more common, Tara sees hospitality leaders doubling down on connection, eye contact, and authentic human interaction.

Quote of the Episode

“People will always be the number one strategy because nothing would exist without them.”
— Tara O'Neill, Ciccio Restaurant Group / Fresh Kitchen

Connect with the Guest(s)
Tara O'Neill — People Leader, Ciccio Restaurant Group / Fresh Kitchen

• LinkedIn: https://www.linkedin.com/in/tara-o-neill-a1967b134/
• Website: https://www.eatfreshkitchen.com/?_ga=2.4292019.1835062062.1773161342-756918199.1773161342

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