『Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers』のカバーアート

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

著者： George Goodwin
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 Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwinGeorge Goodwin 政治・政府
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  • How the Founder of UGG Built a Billion-Dollar Global Brand- Brian Smith on The Birth of a Brand, Retail Lessons & More | Interview by George Goodwin, 4th Gen Grocer, CPG Founder | GroceryPulse Podcast

    How the Founder of UGG Built a Billion-Dollar Global Brand- Brian Smith on The Birth of a Brand, Retail Lessons & More | Interview by George Goodwin, 4th Gen Grocer, CPG Founder | GroceryPulse Podcast
    2025/12/11
    In this episode of GroceryPulse, host George Goodwin sits down with Brian Smith, founder of UGG and author of The Birth of a Brand. Brian shares how UGG started from six pairs of sheepskin surf boots and grew into a global, billion-dollar brand — and why that journey had far more struggle than overnight success.He explains how brand building is less about logos and trademarks, and more about what consumers feel and say about you, how he accidentally created a cult following among young surfers, and why you “can’t give birth to an adult” when it comes to growing a business. From surf culture and snowboarding to hockey moms and keynote stages, Brian unpacks a lifetime of lessons in entrepreneurship, storytelling, and staying authentic.Chapters:00:00 – The Journey BeginsFrom accountant to surfer to entrepreneur: Brian’s leap from Australia to California in search of “the next big thing.”02:57 – The Birth of UGGSpotting the market gap: why sheepskin surf boots didn’t exist in America and what Brian saw that others didn’t.06:03 – Early Sales Reality CheckFrom “we’re going to be instant millionaires” to selling just 28 pairs in the first season.09:09 – You Can’t Give Birth to an AdultThe “infant → toddler → youth → teenager” framework for business growth.12:12 – Authenticity in MarketingWhy polished beach model ads failed — and how real surfers in real moments changed everything.14:54 – Community & Influencers Before It Was CoolHow early surf influencers helped create a cult around UGGs almost 50 years before “influencer marketing” was a term.17:46 – Emotional Branding & BelongingWhy kids begged their moms for UGGs and how emotion, not logic, drives most purchasing decisions.21:09 – Navigating Entrepreneurial ChallengesFaith, resilience, and the mental game of not quitting when everything looks like it’s failing.24:00 – Product Awareness & EducationTeaching staff and customers what a product does so it stops collecting dust on shelves.26:55 – Lasting Brand StrategyBuilding something that survives trends and fads by focusing on quality, consistency, and availability.32:35 – The Power of Experience in SalesGetting buyers to try the product — and how one store owner trying on a boot changed everything.34:57 – Milestones in Brand BuildingFrom surf shops to ski shops to hockey culture — and finally into major retailers.37:50 – Turning Skepticism into DemandWhen big retailers finally came calling after specialty shops created enough pull.41:53 – Creating Consumer ExperiencesSampling, demos, and why the experience around the product becomes part of the brand.46:12 – Reflections on Selling UGGWhy the joy was in the journey and what it felt like to “walk his daughter down the aisle” and hand UGG off.50:05 – Becoming a Global Keynote SpeakerHow Brian transitioned from founder to storyteller, helping entrepreneurs avoid common pitfalls and stay the course.Brian Smith – Founder of UGG & Keynote Speaker📚 Book: The Birth of a Brand (available on Amazon)🌐 Website & Speaking Inquiries: https://briansmithspeaker.com/If you’re part of a grocery association, CPG founder group, or entrepreneurial organization and want Brian to speak, you can reach out through his website’s contact page.This episode is sponsored by Kōbu Kombucha Powder — a modern take on kombucha designed for gut health, hydration, and everyday wellness without the sugar bomb.✨ Clean, convenient, kombucha powder you can take anywhere.Low sugar, low calorie, and formulated for people who care about how they feel, not just what they drink.🌐 Learn more or try it out: www.enjoykobu.comHost: George GoodwinInnovar Marketing AgencyHelping grocery, retail, and CPG brands tell better stories, grow community, and launch products with real-world traction — from in-store to digital.📧 Contact Innovar: marketing@innovaragency.com🌐 Learn more: www.innovaragency.com
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    1 時間 1 分
  • Functional Mushrooms & Wellness: Walker | The Happy Mushroom Company x George Goodwin w/ GroceryPulse Podcast

    Functional Mushrooms & Wellness: Walker | The Happy Mushroom Company x George Goodwin w/ GroceryPulse Podcast
    2025/11/21
    In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Walker, founder of The Happy Mushroom Company, for a deep conversation on the future of grocery, functional foods, and building a health-focused CPG brand from the ground up.Together, they explore how mushrooms are reshaping wellness, why consumers are shifting toward functional nutrition, and what it really takes to launch and scale a natural products brand in today’s competitive grocery landscape. From sourcing and sustainability to consumer education and retailer relationships — this episode is packed with insight for founders, buyers, and anyone passionate about natural health.Whether you're a grocer, CPG entrepreneur, or just curious about the mushroom revolution, this conversation will open your mind to the powerful connection between nature, health, and modern retail.00:00 — The Journey into MushroomsWalker shares how he discovered the healing power of mushrooms and launched The Happy Mushroom Company.12:18 — Connecting with Nature & HealthWhy reconnecting with nature is becoming the foundation of new consumer wellness trends.19:36 — Functional Mushrooms & Their BenefitsLion’s Mane, Reishi, Cordyceps — what they are, how they work, and why people are reaching for them.26:37 — Quality & Extraction ProcessesThe difference between real, effective mushroom extracts and the industry shortcuts consumers should avoid.33:34 — Sustainability & Environmental ResponsibilityRegenerative practices, sourcing commitments, and why mushrooms are one of nature’s most sustainable foods.36:06 — Building a Brand: From Local Roots to Wider MarketsHow Walker scaled from local customers to a regional movement — and what CPG founders can learn from his growth.40:52 — Consumer Education: Navigating the Mushroom SpaceHow brands can build trust and clarity in a confusing supplement landscape.46:18 — Health Benefits: Myths & FactsWhat mushrooms can ACTUALLY do for immunity, focus, stress, and energy.52:28 — Personal Insights: Gratitude & NatureWalker’s personal philosophy and the mindset behind the brand.54:46 — Future Product LaunchesNew innovations coming soon from The Happy Mushroom Company.Website: https://happymushroomco.com/Email (Customer & Wholesale): walker@happymushroomco.comPhone: 775-530-1019The Happy Mushroom Company focuses on high-quality functional mushrooms, sustainable sourcing, transparency, and education — helping people reconnect with nature through clean, powerful wellness products.GroceryPulse PodcastPodcast Home: https://grocerypulse.comEpisodes: https://grocerypulse.com/podcastBlog: https://grocerypulse.com/blogYouTube: https://www.youtube.com/@grocerypulseInstagram: https://www.instagram.com/grocerypulseInnovar Marketing AgencyWebsite: https://www.innovaragency.comMarketing Blog: https://www.enjoykobu.comInstagram:https://www.instagram.com/innovar_marketing_agency/🔥 Episode Highlights🌱 About The Happy Mushroom Company🔗 Links & Resources🌱 About The Happy Mushroom CompanyWebsite: https://happymushroomco.comEmail (Customer & Wholesale): walker@happymushroomco.comPhone: 775-530-1019The Happy Mushroom Company focuses on high-quality functional mushrooms, sustainable sourcing, transparency, and education — helping people reconnect with nature through clean, powerful wellness products.GroceryPulse PodcastPodcast Home: https://grocerypulse.coInnovar Marketing AgencyWebsite: https://www.innovaragency.comSponsore: https://www.enjoykobu.comInstagram: https://www.instagram.com/innovaragency
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    57 分
  • Future of Grocery & Natural Retail: How Community and Sustainability Drive Indie Success — Jeremiah Bogenhagen | Naturally Independent Expo 2025| George Goodwin x Jeremiah Bogenhagen

    Future of Grocery & Natural Retail: How Community and Sustainability Drive Indie Success — Jeremiah Bogenhagen | Naturally Independent Expo 2025| George Goodwin x Jeremiah Bogenhagen
    2025/10/27
    Independent grocers and emerging CPGs are rethinking which trade shows actually move the needle. In this GroceryPulse Podcast, host George Goodwin talks with Jeremiah Bogenhagen (President, Positively Natural Network and CEO of Health Essentials) about the Naturally Independent Expo in Palm Springs—why it’s intentionally small, how it maximizes retailer–supplier face time, and the education tracks built for indie retailers (not just brand booths). We cover ROI vs. mega expos, grassroots distribution for new CPGs, and why relationships + education beat slotting fees.Chapters00:00 – Cold open: why smaller shows win for ROI01:18 – Welcome & guest intro (Jeremiah Bogenhagen)02:22 – Jeremiah’s path from grocery → wellness center operator06:32 – Leading Positively Natural Network & mission08:18 – Building supplier–retailer relationships that last12:42 – What makes the Naturally Independent Expo different15:37 – Education tracks for indie retailers (beyond product 101)18:46 – Real talk: connections, ROI, and success stories22:13 – Community, differentiation, and staff education25:46 – First-time attendee tips (note-taking + AI, relationship focus)31:45 – Post-COVID shift: whole-health mindset & community events34:37 – Biggest threats to independents (online + big-box pricing)36:58 – Advice to first-time CPG founders (start indie, go grassroots)39:37 – Panel goals & why regional differences matter42:58 – Who exhibits? (supplements, better-for-you foods, beverages)50:42 – Live podcast from the show? Logistics & ideas52:38 – How to get involved + final takeawaysGroceryPulse PodcastPodcast Home: https://grocerypulse.comMore Episodes: https://grocerypulse.com/podcastBlog: https://grocerypulse.com/blogYouTube: https://www.youtube.com/@grocerypulseInstagram: https://www.instagram.com/grocerypulseInnovar Marketing AgencyWebsite: https://www.innovaragency.comBlog (Grocery/CPG Marketing): https://www.enjoykobu.comInstagram: https://www.instagram.com/innovaragencyPositively Natural Network / Naturally Independent ExpoWebsite: https://www.positivelynatural.org Positively NaturalExpo Info (Palm Springs • Nov 14–15, 2025): https://www.positivelynatural.org/npp Positively NaturalTrade Show details (hours, setup, contacts): https://www.positivelynatural.org/trade-show Positively NaturalAbout PNN (“Support • Educate • Advocate”): https://www.positivelynatural.org/our-story Positively NaturalContact: director@positivelynatural.org • 360-379-2805 Positively NaturalVRM Media / Vitamin Retailer (Media Partner)Vitamin Retailer Magazine (VRM Media): https://vitaminretailer.com Vitamin Retailer MagazinePartnership announcement (PNN × VRM Media): Vitamin Retailer MagazineAbout Jeremiah BogenhagenPNN Board page (President bio): https://www.positivelynatural.org/membership Positively NaturalHealth Essentials (CO) listing: https://www.burlingtoncochamber.com/business-directory/ (search Health Essentials Inc.) Burlington Chamber of CommerceSearch Tags / KeywordsChapters (drop into YouTube/Spotify)🔗 Links & Resources
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    48 分
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