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In this episode of The Un-Traditional Entrepreneur, Juming Delmas sits down with Dr. Matthew Zaideman for a candid conversation about business ownership, masculinity, grit, and what it really takes to lead when pressure hits.

Dr. Zaideman shares that his path into ownership was never random or rushed. Rather than starting from scratch, he spent five years working inside the practice he would eventually buy, intentionally studying both the clinical side and the operational side so he could learn what worked, what did not, and what mistakes he wanted to avoid when the business became his. That long-term mindset set the stage for a transition into ownership that was strategic, patient, and deeply intentional.

The episode goes beyond business mechanics. Shortly before buying the practice in 2017, Dr. Zaideman’s son was diagnosed with autism, and that moment transformed his motivation. What had once been a goal of ownership became something much bigger — a mission. He talks about how that diagnosis reshaped the way he saw his work, his future, and the type of foundation he wanted to build, not just for his business, but for his family and the people he hoped to help.

Juming and Dr. Zaideman also dig into what separates true entrepreneurs from people who panic when circumstances shift. They talk about the “automatic” instinct that business owners need — the ability to adapt, survive, and problem-solve without freezing when something goes wrong. Dr. Zaideman reflects on how that mindset helped him navigate the uncertainty of 2020, when he quickly pivoted during the COVID-19 pandemic by offering antibody testing after his normal chiropractic schedule dropped off. It becomes one of the clearest examples in the episode of what entrepreneurial grit looks like in real time.

A major focus of the conversation is the evolution from being the business to actually building a business. Dr. Zaideman explains how he worked to stop being “the product” by expanding services beyond himself, bringing in massage therapy and health coaching so the company could continue operating and serving clients even when he was not physically present. That leads into a broader discussion about the role of a CEO — not as the star player doing everything alone, but as the strategist who builds the team, sees the whole field, and empowers the right people to do their jobs well.

The episode also offers strong insight into hiring, accountability, and leadership. Dr. Zaideman speaks honestly about the cost of holding on to underperforming employees and why avoiding difficult decisions can hurt the entire team.

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