Cale Owen was eight weeks from shutting his gym down, making $30K combined with his wife, and had just gotten a job to keep the lights on.

Then he found Gym Launch, went all in, and eventually became CEO of the company. Then he walked away. This is what happened in between. In this episode, Cale sits down for one of the most honest conversations about building a business, losing yourself in it, and figuring out what actually matters. You'll hear about the home birth that almost took his daughter, going from 33 gym members to selling out a six-week challenge in one night, what it felt like to hit $1 million in his bank account and immediately want ten more, the moment his wife told him he was a shell of who he used to be, and why he resigned from one of the fastest growing companies in the fitness industry. This is a conversation about money, identity, faith, and what it means to run a good race.

Chapters: 0:00 There's More to Life Than Scaling Your Business 1:15 Were You Always This Driven 1:36 The Gym That Lost $3K a Month 3:32 Eight Weeks From Shutting the Doors 3:58 Getting a Job to Keep the Gym Alive 4:18 Combined Tax Return Under $30K 4:40 Failing as a Husband and a Father 6:32 Finding Gym Launch and Calling Alex 6:57 The First Time He Heard Alex Hormozi 8:06 Opting In and Testing the Nurture Sequence 9:20 First Lead 30 Minutes After Launching Ads 11:16 17 People Show Up the First Night 11:56 We Made More Today Than the Last Two Months 13:07 Going to the First Mastermind 13:26 Home Birth Gone Wrong 14:08 Why He Went Back to Work on Monday 16:43 The C-Section Story and Not Sleeping 18:25 She Trusted Me 20:07 High Performers Never Think They Could Have Done More 21:46 The Interview Process That Changed His Career 23:33 Advice for Young Men: Learn Inside Someone Else's Company 25:03 Getting Into Strategy Meetings as a Sales Manager 26:34 We Could Just Do This Ourselves 28:13 Becoming CEO of Gym Launch 29:57 Long Way From Not Being Able to Feed Your Kids 31:29 Setting a $5K Monthly Personal Income Goal 33:17 Breaking Down Goals Into Quarterly Targets 35:05 Building a Free Gym Management System 36:45 The World's First Free Gym Management System 38:21 Getting Friction From Private Equity 40:02 We Did Not See Eye to Eye 41:51 There's Got to Be More Than This 43:23 His Wife Left the Company First 44:52 Working 60 Hours a Week and Always On 45:09 The 5 to 7 Rule They Never Broke 46:19 The Birthday Trip Golf Game and Hard Questions 47:21 Three People in His Family Were Professional Athletes 48:36 My Proudest Moment Was Being Prepared for a Presentation 48:53 You Are a Shell of Who You Were a Year Ago 49:47 His Kids Were Starting to Feel It 50:22 Physically Present Mentally Somewhere Else 51:16 He Put In His Resignation 51:42 The Call With Layla 52:32 She Said She Didn't Think He'd Last More Than a Year 53:35 What He Did After He Left 54:29 Buying Into Wolf Gyms Franchise 55:37 Solving for Lifestyle Not Scale 56:35 What Would Alex Do in Your Situation 57:28 He Only Works With People Who Take Action 58:22 I Don't Know What the End Play Is 59:04 5 to 10 Clients One on One That's It 1:00:03 I Don't Know What God Is Calling Me to Do 1:01:53 What Grace Actually Means 1:03:37 When You Invite Jesus In It Changes Everything 1:04:19 The Day He Saw $1 Million in His Bank Account 1:05:13 God Said You're Never Going to Be Satisfied 1:06:09 95% of Those Calls Could Have Been an Email 1:06:51 I Was Always Chasing the Next Number 1:08:41 What Would You Say to a 20 Year Old Chasing Money 1:10:13 Optionality Is Not the End Game 1:11:46 Money Promises Security But It's Lying to You 1:13:24 What Game Do You Actually Want to Play 1:14:10 What Would You Say to Yourself Before Your Second Kid 1:14:17 Just Take the Next Step 1:15:50 What Do You Want Your Kids to Say About You 1:15:54 That I Ran a Good Race 1:16:48 You Can Do Whatever You Want to Do 1:18:38 Maybe Pastoral Ministry Isn't the Craziest Idea

Cole Gordon tells me how to make money.

In this episode, he breaks down the exact path from zero to nine figures, level by level. You'll hear why learning to sell inside someone else's company is a faster path to wealth than starting your own, what it actually felt like to hit $3.9 million a month and still be miserable, the $150K conversation with Patrick Bet-David that changed how he thinks about his business, the three things that keep great employees from leaving, and why he launched five initiatives at once and nearly killed his momentum. This is one of the most tactical and honest conversations about building a real business.

Chapters: 0:00 Over $100M Cash Collected 0:10 Level 1 Zero to $10K 2:51 The First $10K and Bartending at Night 4:05 Reading How to Get Rich During a Bar Shift 5:23 Find a Fast Growing Company and Learn the Most Valuable Skill 7:15 First 30 Days on His Own He Did $100K 9:20 Go Where the Action Is Not Where the Stability Is 12:24 The Habit You Need to Break to Get Out of the Cycle 14:12 Level 2 $100K a Month 19:46 Why He Hit $100K a Month So Quickly 22:32 Zero to $2.5M a Month in Under Two Years 38:55 Level 3 Managing the Front Lines 44:09 Tormenting People Into Greatness and Why He Stopped 47:18 Smoothing Out the Edges With Coaching 51:12 Three Things That Keep Great Employees From Leaving 54:00 The Mistake After Hitting $1M a Month 54:48 $3.9M a Month and Still Not Happy 56:17 The $150K Conversation With Patrick Bet-David 58:10 The Big Mistake That Cost Him Momentum 1:07:00 Level 4 Managing the Managers 1:22:44 Level 5 Nine Figures and Beyond 1:25:19 Going Upmarket and Changing the Pricing Model 1:27:34 The One Step Away Rule 1:29:33 The One Step Away Rule Applied to His Business 1:33:07 Your Executive Team Should Be Entrepreneur Level 1:34:21 Do You Fire Fast 1:34:26 Red Flags and Pattern Recognition 1:36:07 What He Wants His Team to Say About Him 1:37:08 When Did Purpose Start Mattering More Than Money 1:38:44 Marriage and What He Thinks It Will Change 1:39:30 He Wants Three Kids 1:39:52 Being a Present Dad and Having It All 1:40:32 An Integrated Life Not a Balanced One 1:40:48 The Trait That Makes Him Impossible to Bet Against

Dan Martell has built and sold multiple software companies. He wrote Buy Back Your Time. And he thinks most people are using AI completely wrong. I asked him how to actually make money with it.

In this episode, Dan breaks down the exact playbook for making money with AI at every level, from your first dollar to $10M and beyond. You'll hear why only 5% of the world has ever paid for AI and why that's the biggest opportunity alive right now, the one text message that made Dan's friend Sarah her first $10K, the Replacement Ladder framework for using AI to grow any business, why nobody buys AI but everybody buys trust, the AI tool stack Dan actually uses every day, and what happened when he shut his entire company down for two days to run an AI hackathon. This is the most practical AI business conversation you'll find.

Chapters: 0:00 Only 5% of the World Has Ever Paid for AI 0:46 The Easiest Thing to Sell With AI Right Now 1:56 The Marcus and Sophie Framework 4:24 Theory of Constraints and the Right Problem to Solve 5:33 What Is the Number One Constraint in Any Business 7:13 How to Leave Your Job and Go All In 8:27 Business Is Simple Find a Problem and Solve It 9:08 Stop Getting Ready to Get Ready 9:33 The Sarah Story One Text and $10K 9:53 Pull Up Your Phone and Message Your Contacts 11:05 Dan's Son Noah Gets His First Client at 800 a Month 12:41 Would You Rather Be the Best Employee or the Best Employer 13:59 What Other Services Can You Sell With AI 14:44 Sales Is Not Talking It's Asking 17:01 What to Do When You Hate Your Business 18:40 Pain and Pleasure Are the Only Two Motivators 19:13 They Haven't Made It a Must Yet 20:29 Make It a Must Not a Nice to Have 21:06 The Jen Story and the Gasping Moment 22:17 How to Find Your First 10 to 15 Clients 28:38 The Personal Brand Play 33:06 Vision Is What AI Cannot Do 34:55 Hard for Computers Easy for Humans 36:13 Level 2 Making Your First Million With AI 37:18 The Replacement Ladder Framework 37:39 Admin First Then Delivery Then Marketing 39:09 Why Marketing Is the Biggest AI Category 39:32 Why You Should Keep Sales for Yourself 40:00 Level 5 Leadership and AI Agents 41:41 What a Fully AI Systems Business Looks Like 43:13 The Gym Owner With Three Locations 46:16 Shutting Down the Company for Two Days 46:37 Teaching the Whole Team to Code in Claude 49:28 Wayne the 62 Year Old Who Made $12K a Month 52:38 I Only Share What Actually Works 53:21 Whisper Flow and Talking to Your AI 56:41 Claude Chat Claude Coworker and Claude Code 57:57 The Claude Browser Extension 58:49 Claude Code Is Not Just for Developers 1:00:06 How to Migrate Your AI Memory Across Tools 1:01:08 Level 3 $1M to $10M and the Brand Play 1:02:05 Nobody Buys AI They Buy Trust 1:03:25 Brand Is Association and Association Is Trust 1:05:12 A Million Followers Is $10M in Activated Revenue 1:07:03 How to Keep AI From Becoming Slop 1:07:42 Human in the Loop 1:08:16 The 10 80 10 Rule and Why AI Is Now the 80 1:10:01 The Team Built Solutions That Made Their Jobs Obsolete 1:11:45 Dan's Free AI Curriculum for Your Team