Graeme Kelly turned down his dream car in January 2020. Two months later, Covid hit. Because he hadn't taken the dividend, he was able to pay every single member of his staff their full wage for the entire duration of the pandemic. Nobody left the business. Nobody was let down. He didn't tell anyone at the time. He just did it because it was the right thing to do.

In episode three of Football for Breakfast, Jim Johnson sits down with Graeme in the greasy spoon cafe to talk about football, people and what happens when you put both at the heart of everything you do.

They start in the mid-80s at Anfield - Graeme's first game, Liverpool versus Nottingham Forest. It opens up a brilliant conversation about Forest's place in football history, back to back European Cups, and what it means to have that kind of pedigree stitched into a club's identity.

From there they move through the 2005 Champions League run - the Chelsea semi-final that Graeme describes as the only time he has ever been genuinely scared at a football match, the atmosphere wound up by Mourinho, the ghost goal - and then Istanbul. Two days after the final, Graeme found himself at a Kenny Dalglish charity night at the Grafton. A bin bag went round. He put his name on a fiver three or four times. Andy pulled his name out. He won a Nike Total 90 ball signed by the entire Champions League squad. He brought it to the table.

In the second half, Graeme talks about a career built entirely around one belief - that without people, you can't do anything. From running a bookmakers as a community hub during his university years, to growing an engineering business 60% during the 2008 recession, to quadrupling a packaging business under a mentor who could dictate a professional letter at 90 miles an hour on the M6 without missing a beat.

The through line in every chapter is the same. Do the right things when no one's watching. Look after your people and they will look after you.

Football for Breakfast is presented by OSS Security.

Cafes. Clubs. Communities. Culture.