Grace Andrews: Why Your Employees Are Your Most Powerful Brand Asset in 2026
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Grace Andrews: Why Your Employees Are Your Most Powerful Brand Asset in 2026
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概要
In this episode of Building Brand Advocacy, Verity sits down with Grace Andrews to unpack the real shifts happening in social right now and what forward-thinking brands are doing to stay ahead in 2026 and beyond.
Grace brings a sharp, strategic lens to one of the most underutilised growth levers in marketing today: employee advocacy. We go deep on why building brand growth from the inside out isn't just about brand culture but something much bigger.
We then go onto discuss how to build an effective and experimental content eco-system as well as understanding how to navigate YouTube as long form presence is growing within the digital landscape.
In this episode, we cover:
The evolution of social trends shaping brand strategy in 2026
A strategic framework for building genuine employee advocacy
How to drive real brand growth through your people not just your paid channels
Effective content experimentation strategies that actually move the needle
Why YouTube is the deepest, most underrated content channel for brand building
The trends smart brands are already preparing for in 2026/2027
CHAPTERS
00:00 Episode Trailer
01:30 Meet Grace Andrews
02:23 2024 Trend Check
06:52 Employee Advocacy Basics
09:20 Building The Employees Advocacy Infrastructure
14:52 Ownership And Founder Role
17:11 Incentivising Employee Advocacy
19:22 Building A Content Experimentation System
22:29Dummy Social Channels for Safe Testing
24:09 Case Study of the Shameless Network
28:48 YouTube vs Social Scrolling
31:29 Where YouTube Fits into Teams
33:48 Low Lift YouTube for Brands
35:30 Future Creator Brand Partnerships
Whether you're a founder, marketing lead, or brand strategist — this conversation will change how you think about where your next wave of growth actually comes from.
🔔 Subscribe to Building Brand Advocacy for weekly conversations with the people reshaping how brands grow.
CONNECT WITH GRACE
Instagram: https://www.instagram.com/graceandrewsss/
YouTube: https://www.youtube.com/@graceandrewsss
TikTok: https://www.tiktok.com/@graceandrews7
FOLLOW US
Verity: https://www.linkedin.com/in/verityhurd/
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