Pricing is moving every day. Your lot is full, days-to-turn is climbing, and “check comps later” quietly erases margin. In this episode we show how dealers can price with same-day market data, re-engage every warm shopper automatically on a drop, and use AI price suggestions with reasons so you know when to move, and when not to.

What you’ll take away:
• Why MMR isn’t retail and can be off from market values.
• The hidden lag of marketplace-fed tools (often ~72 hours)
• Price-drop automation that pings every shopper tied to that VIN and drives ~50% engagement. 
• AI price suggestions that explain the “why” (nearby comp, miles, age, distance) and even flag “do not drop” if you’re in an active convo. 
• How to use weekly reports and reasoning
• The real goal: faster turns without endless manual checks. 

If you run pricing as a GM, GSM, used-car manager, or owner, this will save you hours and move units without living in spreadsheets.

In this episode of Dealer Insiders, we break down the real marketing problems costing car dealers time, money, and sales from paying for fake leads to tracking the wrong metrics.

We cover how to identify lead quality, fix broken attribution, and make data-driven decisions that actually improve ROI. Whether you’re navigating ad contracts, questioning your marketing spend, or trying to balance time and focus, these are the strategies top dealers use to stop wasting budget and start closing more sales.

We dig into:
• How to spot fake leads before they drain your budget
• The marketing metrics that matter and the ones that don’t
• Why attribution is key to proving ROI
• Balancing AI tools with human decision-making
• Turning data into action instead of just reports

AI is everywhere in retail, but the real test for car dealers is whether it actually helps sell cars or just burns trust.

In this episode, we break down the fine line between AI that assists and AI that feels like spam. From price-drop automation to appointment scheduling, from personalized follow-ups to dust-covered inventory, the conversation digs into where AI adds value and where it goes too far.

You’ll hear:

• Why consumers get fatigued when AI is obvious

• How missed price-drop actions bury inventory for 365+ days

• The “two metrics” that really define a sale: price and trust

• Why too much automation kills authenticity

• The dealer advantage of tools built by people who lived the lot

If you’re tired of AI hype and want to know what actually works in a dealership, this one’s for you.