『Google's Most Asked Questions About Business: Money, Selling & Mindset』のカバーアート

Google's Most Asked Questions About Business: Money, Selling & Mindset

Google's Most Asked Questions About Business: Money, Selling & Mindset

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 "If it feels harder than it should… you're probably on the right track in the beginning." In this episode, let's tackle the questions business owners are typing into Google. From doing everything yourself, to charging your worth, burning out, fearing failure and feeling like an "imposter", let's look at what it really takes to make money in business - and why most people quit just before it starts working. 🎥 Watch the episode on YouTube What's Covered in This Episode (Timestamps) 00:00 – Why "doing everything yourself" is normal (at the start)00:25 – The structure chart no one ever writes (but should)01:10 – "I have too many ideas" and why creativity is both a gift and a curse02:13 – Why starting new ideas keeps resetting your success02:37 – Charging your worth: confidence vs competence03:20 – Burnout: why it happens and how to stop it04:25 – If your products aren't selling, it's a marketing problem05:53 – Fear of failure and why business is only ever a hypothesis07:22 – What Lisa actually teaches (no vegan recipes involved)07:46 – Imposter syndrome doesn't exist (according to Lisa)09:03 – What really stops people achieving their goals09:47 – The biggest opportunity in business right now "I'm Doing Everything Myself" — Why That's Not Actually the Problem One of the most common frustrations business owners raise is: "The problem with my business is I'm doing everything myself." Lisa's response is refreshingly grounded. In the beginning, that's not a failure - it's reality. Before you can delegate, you need enough margin to: Pay yourselfPay the businessPay another human being That's the order. The mistake? Assuming you should already be outsourcing before the business can sustain it. Try this to inspire yourself: Write a structure chart, showing: Who you'll hire in 12 monthsWho you'll hire in 2 yearsWhat their role isWhat their objectives are "Is something about that that makes it real," Lisa says. In the meantime: Use freelancersHire VAsUse platforms like People Per HourLeverage technology (schedulers, AI tools, content repurposing) But until you can afford to pay someone properly? "Do the work. Do the frickin' work." The Real Cost of "Too Many Ideas" Another Google favourite: "The problem with my business is I have too many ideas." Lisa doesn't see creativity as the enemy. In fact, she links it directly to entrepreneurship — particularly for neurodivergent founders. Creativity is the gift. Lack of completion is the curse. Here's the hard truth Lisa delivers: You cannot have all of these ideas and hope to be successful. There is a straight line between: A visionA projectDeliveryRepetition If you keep changing the course, the offer, the format, or the idea - you keep starting from zero. This is the teachable moment most people avoid: Every time you start a brand new idea, you reset your progress. Lisa explains that success comes from: Repeating the same course until it sellsUsing the same social media platform / format until it worksLetting creativity sit within the project — not outside of it If you stop, start again, and never finish — you never build momentum. Charging Your Worth: Confidence or Competence? "I'm scared to charge my worth." Lisa's take is controversial — and necessary. If you can't fill your diary at your current price, raising your rates won't fix that. Instead: Fill your diaryBuild confidenceGain experienceCollect testimonialsThen raise your prices And here's the uncomfortable question Lisa asks: "Are you genuinely worth that amount?" If the answer is yes — then it's mindset work: TherapyCoachingMoney beliefsSelf-worth But if the answer is no? That's not mindset. That's competence or marketing. And those problems require different solutions. Burnout Isn't About Working Too Hard — It's About Reward Lisa is blunt about burnout: People don't burn out because they're working hard. They burn out because the reward doesn't match the work. Living at the edge of your ability for years without enough return will break you. Her solutions are practical, not glamorous: Slow downExtend timelinesGet supportGet a job if neededSell a "bucket and spade" service you're already good at to get cash flowing again There is nothing wrong with stabilising yourself while you build. Burnout happens when: You can't recalibrateYou can't remind yourself what it's worthYou never get to breathe and refresh If Your Products Aren't Selling, It's Marketing. Full Stop. That is the problem with everyone's business. If your products aren't selling, you don't understand marketing yet. Marketing starts with one question: Who is the customer that will give me money for this? Not: "My customers are broke""My customers are burnt out" Because if they can't buy — they're not your customer. Then you ask: What are they really buying?What problem is this solving? Lisa explains that people don't buy "business coaching" — they buy: ...
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