Google Home Listings END Zillow? Agents? PLUS 2026 Housing PREDICTIONS!
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Google Home Listings END Zillow? Agents? PLUS 2026 Housing PREDICTIONS!
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Google just stepped into the portal wars… and it might be the most dangerous player yet.
Episode 345: The Annual Prediction Special (and the LAST show of the year).
We're doing the most satisfying (and brutal) thing possible:
- We pull up our 2024 predictions and grade them LIVE
Were we right… or dead wrong?
- Then we go on the record with 2026 predictions
Rates. Prices. Inventory. Buyer demand. New construction. Investors. Chaos.
The headline that changes everything: "GOOGLE is testing "home listings" inside search."
So let's ask the scary questions out loud:
- Will Google Home Listings end Zillow… or end agents?
- If listings live in Google, who owns the consumer?
- Does this become the new "front door" to real estate… or just another ad product?
(And yes, we'll talk about what we actually know so far: it's a test, currently seen on mobile in select markets, with built-in "request a tour / contact an agent" style actions.)
If you want to know what housing looks like next year, show up tonight and plant your flag. Because next year… we're reviewing the receipts again.