Many Shopify sellers have no idea whether their Google Ads are actually making money. Patrick Rice breaks down the numbers that tell you the truth, why a 10x ROAS can still lose you money, and how to know your ad manager is doing a good job even if you never open the dashboard yourself.

Links Mentioned

• Google Ads Search Terms Report (Campaigns > Insights and reports > Search terms): https://support.google.com/google-ads/answer/2472708
• Shopify Marketing Performance & Attribution Reports (new vs. returning customers): https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/marketing-performance
• Google AI Max for Search campaigns: https://support.google.com/google-ads/answer/15910187

Chapters

• 0:00 Intro
• 1:24 How to Hire an Ads Person
• 3:30 Start With the Search Terms Report
• 4:53 The Brand Keyword Trap
• 7:06 Should You Bid on Your Brand?
• 10:24 What Owners Should Monitor
• 13:35 Why ROAS Can Deceive You
• 15:47 Break-Even ROAS Explained
• 17:09 Why Chasing 10x ROAS Backfires
• 19:23 New vs. Returning Customers
• 20:41 Shopify's Attribution Advantage
• 23:58 PMax, Shopping, and Search
• 27:03 How PMax and Shopping Interact
• 28:20 What's Changed Recently
• 29:26 Testing Google's AI Max
• 30:39 Consolidation Beats Segmentation
• 31:41 A 10x Turnaround Story
• 35:09 Pilot Budgets and Structure
• 39:15 Site Optimization and CRO
• 40:19 The 90s Website Story
• 44:12 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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