『Good content = good AI: The fundamentals that never change』のカバーアート

Good content = good AI: The fundamentals that never change

Good content = good AI: The fundamentals that never change

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Good content fundamentals have been the foundation of effective product content for decades, and those same principles are exactly what make content AI-ready today. In this episode, Bill Swallow and Alan Pringle explain how attending to your hierarchy of content needs is the key to AI success. Alan Pringle: Right now, AI is not going to fix bad content problems. It is going to regurgitate that bad information, giving your end users information that’s flat out wrong. If your content at the basic source level is wrong, your AI by extension is going to be wrong. And that is the unglossy, unvarnished, hard truth that is still, I don’t think, seeping in like it should across the corporate world. Bill Swallow: It really does come back to the fact that, despite the world changing on a day-to-day basis, the fundamentals have not changed. Related links: A hierarchy of content needsTechnical Writing 101, 3rd editionStructured content: a backbone for AI success LinkedIn: Alan PringleBill Swallow Transcript: This is a machine-generated transcript with edits. Introduction with ambient background music Christine Cuellar: From Scriptorium, this is Content Operations, a show that delivers industry-leading insights for global organizations. Bill Swallow: In the end, you have a unified experience so that people aren’t relearning how to engage with your content in every context you produce it. Sarah O’Keefe: Change is perceived as being risky; you have to convince me that making the change is less risky than not making the change. Alan Pringle: And at some point, you are going to have tools, technology, and processes that no longer support your needs, so if you think about that ahead of time, you’re going to be much better off. End of introduction Bill Swallow: Hi, I’m Bill Swallow. Alan Pringle: And I’m Alan Pringle. BS: And in this episode, surprise surprise, we’re going to talk about content. AP: Really? Who would have thought? BS: But more specifically, what good content means today. Today, everything is all about AI. There is lots of change in progress with regard to AI tooling and content delivery with AI. But have the needs for content really changed? And I would say that off the bat, if you’re doing content right, you really don’t have to reinvent the wheel to make it AI acceptable. AP: No, in this crazy AI-hyped world we’re in, there’s some very basic foundational things that tend to get overlooked because they’re not sexy, and they’re not special and hot and whatever else. All that kind of marketing garbage that just sets me on complete edge and makes me want to say profane things in podcasts. The bottom line is, there are things that the content world, and especially our little subdomain of it, product content world, has been doing for decades now. And I mean decades. BS: Or should have been doing. AP: Correct. There are basic tenants that have been in place for decades. That if you’re following them, you are starting down the road of success with AI. I think to kind of prove our point, we’re going to step back and look at some of the things that Scriptorium has talked about and written in the past and see how it stacks up. And Bill, you found one. And let’s talk about that blog post that Sarah O’Keefe wrote. What was the date on that again? BS: It was 2014. And that is when we came up with the hierarchy of content needs. And it really wasn’t so much an invention as it was just a regurgitation of what it means to create good content. So we have a pyramid of content needs. At the bottom, we have available. So is content available? Does it exist? Can someone get to it? I think that we’ve mostly solved that problem given the dearth of information we have out on the internet. But as we know, that information is not always useful. So we go up a rung or a layer on that pyramid and see whether or not the content is accurate. And if it’s accurate, if it provides the correct information, that’s fantastic. Then we go up another level and see whether or not the content is actually appropriate. So it can be correct. It can exist. But is it appropriate? Does it meet a reader’s needs? And is it formatted in a way that works for the reader to ingest? Then we go up a step further and see whether or not the content is connected. And this is where we kind of get to the more modern aspect of content. Does it link out to correct additional resources? Is it available to people in a variety of means? And does it engage with the audience? And then finally, at the top of the pyramid, we have intelligent content. Is the content intelligent? And we’re not talking about AI here at all, but we are really talking about is the content fashioned in a way that it can be used intelligently across different media? AP: That it can be manipulated for different purposes. And that is quoting Sarah directly. And I think that is key here, because that is what AI does. It takes information and ...
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