『Good Marketing, Good Business』のカバーアート

Good Marketing, Good Business

Good Marketing, Good Business

著者: Shannon Stone
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?


That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.


Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.


The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

© 2026 Good Marketing, Good Business
マーケティング マーケティング・セールス 経済学
エピソード
  • 092: Marketing That Suits *You*
    2026/04/12

    Click here to reply to the show!

    If your marketing leaves you feeling drained, uninspired, confused, or pointless, that's a red flag. With 1000+ ways to market your business, why are you spending your time on the ones you dread?

    There are writers doing videos. Talkers writing blogs. Connectors hiding behind content. Intelligent people dumbing down what they do. People with a lifetime of recognisable results handing their marketing to someone else, dismissing an entire career that could be their greatest strategy.

    In this episode, you'll discover:

    • How to find a marketing approach that was made for *you*
    • Why we need to stop following industry blueprints that work for one but not the other
    • Four marketing archetypes — The Connector, The Teacher, The Talker, The Doer - and how to identify yours
    • How to build a major/minor marketing plan so your energy goes where it actually converts

    Because a strategy you hate is a strategy you'll abandon, again.

    Enjoy!

    Business Boardroom applications are open, to secure your seat visit → shannonstone.com.au/boardroom

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

    続きを読む 一部表示
    37 分
  • 091: The Sales Creation Skill No One Talks About
    2026/03/29

    Click here to reply to the show!

    You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill that nobody talks about, and it's the one that actually turns a static, slow pipeline into real clients.

    In this episode, you'll discover:

    • The three parts of the Sales Triangle and why most people are missing one
    • The benefit of a raw, unpackaged willingness to just go and get sales
    • What "sales mode" actually feels like and how to get into it
    • How strategy can kill the vibe - and what to do instead

    If you've had a tough month and you just want to refill your pipeline, this episode is for you. It will give you permission to approach sales without the overthinking that kills momentum.

    Enjoy!

    Business Boardroom applications are open, to secure your seat visit → shannonstone.com.au/boardroom

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

    続きを読む 一部表示
    31 分
  • 090: Use The 4 Minute Mile For Business
    2026/03/09

    Click here to reply to the show!

    The ‘limits’ in business often look like rules, industry norms, and typical conversion rates.

    But many of these limits exist simply because people believe they do.

    In this episode, I share the story of the four-minute mile and how the thinking behind it applies directly to your business - from lead generation, to how you manage your team, to how innovation actually happens.

    As you listen, you’ll learn:

    • How to apply the four-minute mile mindset in business
    • The danger of blindly following metrics, systems, and industry norms
    • How to shift your team to being more results-driven instead of hours-driven

    If you're an established service-based business owner who wants to think bigger, operate differently, and stop being boxed in by conventional thinking, this episode is for you.

    Enjoy!

    Business Boardroom applications are open, to secure your seat visit → shannonstone.com.au/boardroom

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

    続きを読む 一部表示
    33 分
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