• Good Disruption: Episode 23 - Digital Twins

  • 2025/03/03
  • 再生時間： 32 分
  • ポッドキャスト

Good Disruption: Episode 23 - Digital Twins

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  • Imagine testing a new medical device without putting someone on an operating table. Or experimenting with new autonomous capabilities without placing a car on the road.

    Computer simulations have been used for decades to predict outcomes but now, digital twins create virtual environments that not only mirror their real-world counterparts but respond to real-time data to yield more confident decision making.

    Yael and Mike discuss digital twins with UVA Darden Professor Sam Levy, Assistant Professor of Business Administration at Darden. Levy holds a Ph.D in Marketing from Carnegie Melon and his dissertation introduces a novel concept of “digital marketing twins” to better understand individual-level customer satisfaction.

    Look for new episodes of Good Disruption on the first Monday of each month!
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あらすじ・解説

Imagine testing a new medical device without putting someone on an operating table. Or experimenting with new autonomous capabilities without placing a car on the road.

Computer simulations have been used for decades to predict outcomes but now, digital twins create virtual environments that not only mirror their real-world counterparts but respond to real-time data to yield more confident decision making.

Yael and Mike discuss digital twins with UVA Darden Professor Sam Levy, Assistant Professor of Business Administration at Darden. Levy holds a Ph.D in Marketing from Carnegie Melon and his dissertation introduces a novel concept of “digital marketing twins” to better understand individual-level customer satisfaction.

Look for new episodes of Good Disruption on the first Monday of each month!
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