Going Round in Cash Flow Cycles: How Long Until the Money Comes Back? #133
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Going Round in Cash Flow Cycles: How Long Until the Money Comes Back? #133
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Most business owners only track the time between issuing an invoice and getting paid, and wonder why cash still feels tight. In this episode, Claire Hancott breaks down the customer journey cash cycle: the full picture of how long money is actually out of your business before it comes back in. If you're spending on marketing, taking on new work, or thinking about scaling up, this episode shows you exactly what you need to know before you commit more cash.
Key topics covered:
- Why invoice-to-cash (your DSO) is only one small part of the real cash flow picture
- The four stages of the customer journey cash cycle, from lead generation to cash in the bank
- How to calculate your own cash cycle in days, and why that number matters more as you grow
- Why slow invoicing is one of the easiest and most costly gaps to fix in any business
- How to use your cash cycle number to work out exactly how much spare cash you need before ramping up marketing spend
- Why this calculation becomes essential when raising funding or approaching investors
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ABOUT THE HOST:
Claire Hancott through Profit Cash Growth helps 7 & 8 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers.
As a finance director & chartered management accountant, Claire has nearly 20 years’ experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business.
Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn’t working and where your opportunities lie. Claire’s mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions.
*The content of this podcast is for entertainment purposes only and does not constitute professional advice.