『Going Greener: Redefining Sustainable Products and Marketing EP 28』のカバーアート

Going Greener: Redefining Sustainable Products and Marketing EP 28

Going Greener: Redefining Sustainable Products and Marketing EP 28

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 This week, Jennifer and Kati sit down with Al Iannuzzi, Vice President of Sustainability at The Estée Lauder Companies, for a candid conversation about sustainable product evolution in today's challenging business landscape. Al shares his provocative perspective that "There's no such thing as a green product" and offers practical guidance on communicating sustainability improvements without greenwashing. Drawing from his book, "Greener Products," he also discusses how companies can balance economic pressures with growing stakeholder demands for sustainability. Have a question for us? Email us today at engagingesg@gmail.com! Show links Learn more about Al Iannuzzi. Greener Products: The Making and Marketing of Sustainable Brands The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing Read Suzanne Shelton at ERM Shelton Learn more about your ad choices. Visit megaphone.fm/adchoices
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