In this episode of the Go-To-Market Podcast, host Amy Osmond Cook (CMO & Co-Founder of Fullcast) sits down with David Carlebach, COO & Head of Business Services at World Trade Center Utah, for a conversation that reframes how revenue leaders should think about growth beyond borders, beyond pipeline, and beyond traditional GTM strategy.

From launching his own ventures, advising global companies as a consultant in Germany, to bringing Goldman Sachs to Utah and later leading operations across Asia, each chapter built a different lens on growth.

Now, at World Trade Center Utah, David is doing something most GTM teams struggle to operationalize: Connecting the right companies, in the right markets, at exactly the right time.

Whether it's helping Utah businesses expand internationally or pairing global companies with local innovation ecosystems, his work highlights a truth most revenue teams overlook: Growth is orchestrated.

David explains that too many revenue teams think in terms of:

• Pipeline

• Conversion rates

• Territory coverage

But global operators think in terms of:

• Market access

• Strategic relationships

• Long-term credibility

This episode challenges a core assumption: What if your next best deal isn't in your CRM but in a market you're not even looking at yet?

This conversation covers what happens when global finance, entrepreneurship, and economic development collide. Learn:

–How connection (not just data) drives revenue expansion
–Why economic development is the ultimate GTM strategy
–And what RevOps leaders can learn from global market builders
–Why the best go-to-market strategies don't stop at national borders
–How to identify expansion opportunities before your competitors see them
–The hidden role of network credibility in closing high-value deals
–What RevOps teams can learn from global trade and economic ecosystems
–How AI (including LLMs) is quietly shaping executive performance and decision-making
–Why "serendipity" is often the byproduct of disciplined execution—not luck

If you are a RevOps leader thinking about international expansion, a CRO or GTM executive looking for new growth levers, a founder exploring global markets, or anyone who wants to understand how real-world economic systems shape revenue strategy, this episode is for you.

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook (CMO & Co-Founder of Fullcast) sits down with Jonathan Kvarfordt — known as "Coach K" — VP of GTM Strategy & Marketing at Momentum (now part of Salesforce), founder of the GTM AI Academy, and one of the most credible AI practitioners in the revenue space today.

Jonathan was one of the earliest voices sounding the alarm that AI would reshape GTM — long before ChatGPT made it fashionable. He faced ridicule. Now those same critics are calling him for help.

In this conversation, Jonathan shares what separates teams that are actually operationalizing AI from those just buying tools and hoping for results. He shares the story behind Momentum's acquisition by Salesforce, why the "unsexy" foundational work is the real competitive moat, and why human relationships — not automation — are the ultimate differentiator in an AI-saturated world.

In this episode, you'll learn:

• Why AI adoption is still failing for most companies and what the top 7% are doing differently

• The "Slingshot Effect": why slowing down to do foundational work creates explosive future momentum

• How Momentum went from a "Zapier for sales" to a Salesforce acquisition target

• What it really means to have an "experimental mindset" with AI and how to build one on your team

• Why live events, rapport-building, and one-on-one relationships are becoming more valuable, not less, in the age of AI

• How Coach K stays ahead: the deep-dive method he uses to evaluate new AI tools before anyone else

Whether you're a CRO, CMO, RevOps leader, or sales enablement pro, this episode will challenge how you think about AI and give you a practical framework for building GTM systems that actually scale. Listen now:

Connect with Jonathan Kvarfordt: LinkedIn: https://www.linkedin.com/in/jmkmba/ GTM AI Academy: https://www.gtmaiacademy.com/

Connect with Amy Osmond Cook & Fullcast: Website: https://fullcast.com LinkedIn: https://www.linkedin.com/company/fullcast/

In this episode of the Go-To-Market Podcast, host Amy Cook (CMO & Co-Founder, Fullcast) sits down with Michelle Seger, Chief Operating Officer at Sales Globe. Michelle's extensive background in global consulting, entrepreneurship, and executive leadership gives her a practical perspective on operational excellence, organizational change, and AI adoption.

From her early days in change management at Accenture to building an entrepreneurial business importing Italian ceramics (and negotiating contracts in French), Michelle brings a rare perspective on what it really takes to stay relevant in a rapidly shifting market.

But the heart of this conversation is how leading firms are operationalizing AI in real time.

• Why AI won't replace consultants but will dramatically raise expectations

• How "job decontamination" is redefining productivity in consulting

• Inside Sales Globe's AI sandbox and how firms are safely adopting AI tools

• Why removing low-value work leads to better client outcomes, not just faster delivery

• How AI agents will evolve into project partners (and where human oversight still matters)

• The hidden skill that separates average consultants from high-impact advisors

• How top operators structure their day to sustain performance and clarity

This episode is a must-listen for anyone navigating the intersection of AI, consulting, and go-to-market strategy.