『Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith』のカバーアート

Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith

Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith

著者: Deborah C. Smith
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Welcome to Mindset to Market, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world.


If you’re a mission-driven, creative solopreneur, and you're ready to jump into messy action to grow your online business... you’re in the right place.

Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic nutrition company.

The goal is to inspire and support your entrepreneurial journey with creative problem-solving, mindset shifts, daily practices and motivation to help you take imperfect action so you too can find balance while building your dream business.


Don't wait to start building your profitable online business, one that is soulful and aligned with your big life dreams!

Join the Mindset to Market course and weekly group mastermind and immediately shift into growth and abundance mode for your small business. Learn how to set daily routines that align you for clarity in your business offers, expand your capacity to receive, clarify your brand and offer suite and hit that 6 figure mark through clear messaging and streamlined tech!

© 2026 Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
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  • #137 - The 5 Foundations of a Sustainable Solopreneur Business
    2026/09/01
    You got trained to do the work you love.Now apparently you also need to become a marketer, salesperson and content creator?If the thought of constantly creating content and selling yourself online makes you question whether you even WANT to run a business, this episode is for you.A recent conversation with a friend graduating from a three-year Yoga Therapy program at Kripalu brought me straight back to 2006, when I graduated from my own health coaching program.I knew how to help people.What I didn't know was how the heck I was supposed to FIND enough of those people to build a viable business.Almost 20 years later, helping other women solve that exact problem has become a huge part of my work.In this episode, I'm breaking down the five foundational pillars I believe every expertise-based solopreneur needs to build a sustainable business — and why I recently added an entirely new fifth pillar to my Foundations program after watching what my clients needed AFTER successfully launching their offers.Because yes, you need marketing.Yes, you need sales.And yes, if you're building a personal brand, creating content is probably going to be part of the job.But it doesn't have to suck.In this episode, you'll learn:Why your marketing strategy should start with your life and capacity — not InstagramHow a signature offer gives your entire marketing system something to organize aroundWhy understanding real humans is more useful than creating a fictional "ideal client"How to develop messaging that sells without sounding salesyWhat a simple customer journey looks like for a solopreneurWhy launching your offer is really a data-collection opportunityThe missing piece I discovered after helping clients build and successfully launch their offersWhy I've added sustainable sales + content planning as the fifth pillar of FoundationsHow to make content easier (and even fun) by building it around your offer, expertise, personality and strengthsWhy you don't need the biggest audience — you need enough of the RIGHT people consistently discovering your workThe 5 Foundations1. YOUBuild around your capacity, strengths, wellness, lifestyle and the way you actually want to work.2. YOUR SIGNATURE OFFERTurn your expertise into a clear offer that people can understand, want and buy.3. YOUR AUDIENCE + MESSAGINGUnderstand the real people who need your work and develop a voice and message that helps them recognize, "This is for me."4. YOUR CUSTOMER JOURNEYCreate a clear path from discovering you → becoming interested → building trust → becoming a client.5. YOUR SUSTAINABLE SALES + CONTENT PLANBuild an ongoing visibility, audience-growth, content and sales strategy that keeps working after your launch ends.Join Me September 22If you're a health coach, yoga professional, holistic practitioner, healer, wellness educator, service provider or other expertise-based solopreneur thinking:"I know how to help people. I just don't know how to turn all of this into a business without marketing becoming the part of my life I dread."I'm teaching a free live class on September 22 at 7 PM ET:The Solopreneur Sales SystemI'll show you how these pieces fit together so you can build a marketing and sales system around YOUR expertise, YOUR strengths and the business you actually want to run.[REGISTER FOR THE SOLPRENEUR SALES SYSTEM]Because marketing isn't separate from serving people.It's how the people you can serve find you.Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com💕 Follow on the 'Gram. @deborah_smith_coaching
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    37 分
  • #136 - Own Your Genius: Visibility, Confidence & Being Seen with Christina Vidovich
    2026/08/25
    You can be brilliant at what you do, but if no one knows you exist, it’s going to be very hard to grow your business.In this episode of Mindset to Market, I’m joined by Christina Vidovich, Founder of Women Getting Visible, international speaker, visibility and leadership strategist, media host, and producer.Christina’s work is centered around helping women step into their voice, presence, and influence — whether that means showing up more confidently online, pitching themselves for podcasts, speaking on stages, or simply getting comfortable telling people what they do.One of my favorite ideas from our conversation is this:Visibility doesn’t actually start with being seen. It starts with clarity.Christina shares her framework of clarity → alignment → visibility and explains why trying to “get more visible” before you’re clear about your message can leave you creating more noise instead of more connection.We also get into the very real fears that keep women hiding: rejection, criticism, being judged, hearing “no,” and even the fear of succeeding publicly.In this episode, we talk about:Why visibility is a foundational part of growing a businessWhy clarity in your message needs to come before more visibilityThe fears that keep smart, talented women from putting themselves out thereHow to detach rejection from your sense of selfSimple ways to practice being visible before you feel completely confidentWhy one meaningful relationship can be more valuable than handing your business card to everyone in the roomHow visibility and confidence begin to build on each otherWhy Christina wants women to own their genius, trust themselves, and tell people about itAbout Christina VidovichChristina Vidovich is the Founder of Women Getting Visible, an international speaker, visibility and leadership strategist, media host, and producer advancing the movement for women’s voice, presence, and influence.Through Women Getting Visible, Christina creates platforms and experiences where women step into keynote roles, lead workshops, share their expertise, and become recognized voices in their fields.Her work spans public speaking, storytelling, stagecraft, podcasting, livestreaming, content creation, personal branding, thought leadership, community building, and meaningful connection.Connect with ChristinaExplore upcoming Women Getting Visible experiences:https://luma.com/womengettingvisibleConnect with Christina on LinkedIn and send her a DM.Upcoming EventsSeptember 16 — Brooklyn, NY - Learn MoreJoin us for a live messaging workshop designed to help women entrepreneurs strengthen their message, bring more of their story into their marketing, and practice communicating it with confidence.October 9–11 — Washington, D.C. - Learn More & Register HereI’ll be joining Christina and Women Getting Visible for their flagship conference.January 2027 — Orlando, FL Christina and I will both be at Podfest, where we’ll share the stage with Amy Nubsom for a conversation about the power of visibility.If you’ve been waiting until you feel more confident, more polished, or more “ready” to put yourself out there, let this episode be your nudge.You already know more than you think you do.Own your genius. Trust yourself. And let people know you’re here.Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com💕 Follow on the 'Gram. @deborah_smith_coaching
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    32 分
  • #135 - Digital Product Blueprint Step 6: Launch, Learn & Improve
    2026/08/18

    You built it. Now it's time to put it in front of real humans.

    In the final step of the Digital Product Blueprint, we're talking about how to launch your digital product without turning it into an exhausting three-week production.

    Because the first launch isn't the final verdict on your product.

    It's your very first data point.

    In this episode, you'll learn:

    • Why your announcement is only the beginning of your launch
    • How to promote the same product repeatedly without saying the same thing over and over
    • Why repetition creates recognition
    • How to gather useful feedback and powerful testimonials
    • What to improve before creating Version Two
    • How to turn your digital product into an evergreen asset that's woven throughout your business
    • How to use Handraiser Content to find people actively experiencing the problem your product solves
    • How to nurture your new audience toward your paid offers
    • How to define success without expecting your first product to go viral

    We'll also talk about why your launch is one of the best forms of market research available to you, and why one person's opinion is a preference, while repeated patterns are data.

    Your final assignment?

    Publish. Learn. Improve.

    LINKS IN THIS EPISODE:

    📖 Get the FREE Digital Product Blueprint Workbook: DOWNLOAD NOW

    🎧 Start with Step 1 of the Digital Product Blueprint: 🎧 EPISODE 130

    Get hands-on support with Blueprint VIP: JOIN VIP

    💬 Explore the Messaging & Revenue Reset: LEARN MORE

    💌 Try KIT Email Marketing FREE: KIT AFFILIATE LINK

    📩 Questions or want to share what you’re building?
    hello@deborahcsmith.com


    Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

    Email Marketing: Start FREE with KIT
    Join the Creator Network on KIT and create life-long fans and customers!

    20% Off Sakara Plant-Based Meal Program
    Use code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

    🎉 Work with Deborah Learn More
    💕 Visit Deborah online at DeborahCSmith.com
    💕 Follow on the 'Gram. @deborah_smith_coaching

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    24 分
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