『Getting to the Point』のカバーアート

Getting to the Point

Getting to the Point

著者： bigsmall.works
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.

All rights reserved. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • With Nick Rawlings, Gigaclear CMO, on hyper-local marketing

    With Nick Rawlings, Gigaclear CMO, on hyper-local marketing
    2025/07/30
    In this episode, we’re joined by Nick Rawlings, CMO of Gigaclear, to talk hyper-local marketing. Gigaclear brings ultra-fast broadband to rural communities - and Nick shares how they communicate with those communities in a way that’s targeted, effective, and grounded in real-world insight. From TV campaigns to village hall meetings, we dive into the balance between smart localisation and not over-personalising to the point of diminishing returns. Plenty here for anyone navigating regional marketing, community engagement, or scaling trust at a local level.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 分
  • With Tristan Pineiro on reinventing Grindr - from hookup app to global community

    With Tristan Pineiro on reinventing Grindr - from hookup app to global community
    2025/06/18
    In this episode we're joined by Tristan Pineiro, marketing lead at Grindr, to hear how Grindr is evolving from its origins as a hookup app to become a powerful cultural platform. With the share price soaring an impressive 400% in just 24 months, Tristan breaks down the strategies driving this growth - from authentic community engagement to innovative campaigns that resonate far beyond the app. Plenty of insights here for marketers in all categories, plus we find out what's inside the big yellow Grindr bus and hear about Tristan’s surprisingly expensive collecting habit.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 分
  • With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500

    With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500
    2025/05/12
    We’re talking television advertising in this episode, joined by ITV’s Jason Spencer and Callum Taylor. In particular, we dive into all the ways they’re making TV advertising much more accessible - and significantly more affordable - than many CMOs might assume. Jason and Callum break down the innovations that are reshaping how brands of all sizes can approach television - from targeting capabilities and regional flexibility to 'pause ads' on ITVX and help for brands making their TV debuts. Whether you’re a startup wondering what TV can do for you or a seasoned CMO with decades of making commercials, this episode will challenge your assumptions and open your eyes to the new possibilities in TV advertising.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 分
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